Q Thoughts

Posts from 2014

The 2016 Forrester Predictions are in!

ownerIQ was cited in Forrester’s November 2015 Predictions 2016: Media’s Unbundling Accelerates report “Audience First-Party Data Emerges As A Strategic Asset: “Data co-ops” with retailers and publishers become mainstream.  “…..advertisers will embrace “data co-ops” deals with retailers and publishers. By using solutions like ownerIQ … advertisers will have the opportunity to go beyond their first-party data and third-party segments to see the browse, cart, […]


Headed to the 57th Annual PRO Show this weekend?

o ownerIQ will be speaking at the Photographic Research Organization’s (PRO) 57th Annual Convention and Trade Show in Jacksonville, Florida September 28th, 2015. Brandon Strauss, Director of Midmarket Sales and Connie Johnson, EVP Business Development will be hosting 2 breakout session for members. They will be joined by two of our customers Gregg Burger from […]


New Dashboard Released for VTM Retailers

We have recently released a new dashboard in our cooperative audience-sharing platform, (CoEx) for retailers using our Vendor Targeted Marketing program (VTM). Retailers are using the VTM program to advertise to in-market shoppers of the product brands they sell. The new dashboard is custom to each retailer and highlights value their key program metrics and […]