Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2014

Digitally connecting you to Holiday Shoppers in 2015

It’s still summer but any seasoned marketer knows that means holiday campaign planning is in full swing. What you may not know is that OwnerIQ’s retail and brand audiences are top destinations to reach active holiday gift givers and shoppers. According to google, last year (2014) was the most connected holiday season ever. Shoppers reported spending […]

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New Dashboard Released for Brand Audience Partners

We have recently released a new dashboard in our cooperative audience-sharing platform, (CoEx) for brand audience partners participating in our Vendor Targeted Marketing program (VTM).  Brand partners in the program are creating a marketing opportunity for their retailers to drive greater sell-through of their brand in their retail channel.  The new dashboard is custom to each brand […]

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OwnerIQ 2014 Year in Review

This was another exciting year for OwnerIQ, being named one of the hottest tech firms to watch in 2014.  We will continue to lead the industry as the best programmatic solution to support the retail ecosystem. We’re counting down to 2015 by recapping our finest moments over the last year… View the full OwnerIQ 2014 […]

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Improve Holiday Conversions with Product Support Content

With holiday shopping season in full swing, online retailers should evaluate their online product support in order to maximize sell-through. The data showing the need for online retailers to provide shoppers with content-based support early in the path to purchase is overwhelming. According to a research conducted by integrated marketing firm AMP Agency, consumers look […]

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The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data

OwnerIQ was featured in MediaPost on December 5th, discussing their audience data and the 1,000 permission based exchanges between 570 national and retail consumer brands in the first-off-its-kind CoEx platform. “OwnerIQ has cleared more than 1,000 exchanges between 570 national and retail consumer brands. What makes it work, says OwnerIQ Founder and CEO Jay Habegger, […]

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