Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2014

Measuring Advertising Impact at Retail Doesn’t Have to be so Hard

If you’re responsible for marketing a brand that receives most of its product sales through retail channels, then you’re probably tired of banging your head against the wall while trying to figure out how to understand your advertising’s impact on retail shoppers.  Without spending tens of thousands of dollars, brands are often blind when it […]

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It’s the most wonderful tiiiiiiiime of the year….

The 12 Weeks of Retail have officially begun!  For the next 12 weeks leading up to the start of the Q4 holidays, OwnerIQ will be giving away a new prize every week.  Each week’s prize will appeal to a different type of holiday retail shopper, and all of the prizes are available for purchase at […]

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12 weeks. 12 great gifts.

We’ve been making our list, and checking it twice. But it doesn’t matter if you’ve been naughty or nice. Come back on Tues, 9/9 and be the first to find out what OwnerIQ is revealing for the holiday season. Learn more here!

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Whitepaper: Enhancing Digital Shopper Marketing with Programmatic Buying

Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they’re looking beyond the brick-and-mortar store walls to execute them. Find out why digital shopper marketers are leveraging programmatic buying techniques that can: Ensure 100% accuracy in reaching specific retail shoppers at scale Dominate share of voice among retail shoppers in […]

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INFOGRAPHIC: Vendor Targeted Marketing (VTM) for Manufacturers

Hundreds of top manufacturers and their retailers are reporting OwnerIQ’s Vendor Targeted Marketing (VTM) to be their most effective form of digital marketing with increased in-store foot traffic and increased sales as high as 4x! Check out our new VTM Infographic to see why. View Full Infographic Here 

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