Posts from 2014

Mediapost and OwnerIQ Launch RTB500

In May of 2012, OwnerIQ’s CEO, Jay Habegger sat down with the editor of Mediapost, Joe Mandese to discuss to the online media industry and how concepts like real-time bidding and programmatic were like the financial markets. “But unlike the financial markets, there were no real-time indexes to reflect the results of real-time auctions,” adds […]

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If you want to drive new customers from your programmatic buys, fix your measurement

In a recent survey OwnerIQ conducted of media buyers, 70% of respondents said that they believe that many programmatic buying solutions claim that they are targeting unique audiences when in reality all they are really doing is re-targeting (i.e. – hitting consumers who have previously and recently visited the advertiser’s website). In other words, programmatic […]

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