Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ

Black Friday and Cyber Monday Insights & Top Products Sold

It’s no surprise that Black Friday and Cyber Monday are known as the biggest shopping days of the year. This year, predictions of “Black November” are emerging with a whole month of deals for early holiday shoppers as well as “Cyber Week” deals being extended past traditional Cyber Monday. Each year, shopping starts earlier and earlier and […]

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ownerIQ’s New Online-to-Offline Attribution Model Closes Shopper Loop

New attribution capability allows brands to measure campaign impact on site traffic, e-commerce and in-store sales by media channel and partner BOSTON, September, 14, 2017 – ownerIQ, the leading transparent second-party data marketplace, today introduced a new online-to-offline attribution model that will allow retailers and brands to understand how browsing and other online shopping activities […]

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Is your target audience conversion ready?

How do you know your target audience is conversion ready? Every programmatic solution has their own scoring algorithm, using thousands of data pinpoints to determine when to bid on an ad in an exchange. The truth is, the number of pinpoints companies claim to process is traditionally quite exaggerated. Relevant and impactful data that influences […]

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ownerIQ’s Data Insights: The Big Game

Drumroll, please…The Big Game is coming to a home theater near you in just a few days! So unless you’re lucky enough to have a seat waiting for you at Levi’s Stadium in Santa Clara, CA, we’ll see you couch-side, favorite beverage in hand, rooting for (enter Broncos or Panthers here) to win the coveted […]

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ownerIQ, Leaders in Second-Party Data Announce Record-Breaking Q3

  BOSTON, MA – ownerIQ, the leading digital marketing solution for retailers and brands reports Q3, 2015 as the strongest quarter in company history. ownerIQ’s third quarter saw a 60% bookings growth rate year-over-year while continuing to maintain already strong, industry leading gross margins. The company served 601 unique Advertiser Clients in the third quarter […]

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