Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ

VRRB Media Officially Launches Digital Media Network Powered By ownerIQ Partnership

First of its kind platform allows brands and properties unprecedented targeting to the arts and cultural consumer NEW YORK (October 7, 2015) – VRRB Media (pronounced ‘verb’) and ownerIQ, the leading programmatic advertising solution, have partnered to launch a new media network for advertisers seeking the highly coveted cultural consumer. VRRB media is the first […]

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ownerIQ Expands Auto Offering by Welcoming U.S. Auto Parts

OwnerIQ now has direct access to the U.S. Auto Parts audience. U.S. Auto Parts sees over 7MM active shoppers every month and over 75% of users identify the vehicle they own or that they are looking to purchase while shopping. U.S. Auto Parts is a top 100 eRetailer specializing in aftermarket auto parts and accessories. With over 10,000 […]

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ownerIQ Reports Continued Momentum through Q2 and Acceleration into Q3

Retailer and Brands Recognize Company’s Unique Value Proposition BOSTON, MA – (September 8, 2015) – ownerIQ, the leading digital marketing solution for retailers and brands reports Q2, 2015 as the strongest second quarter in company history. ownerIQ’s second quarter saw a 45% bookings growth rate year-over-year while continuing to maintain already strong, industry leading gross […]

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New Dashboard Released for VTM Retailers

We have recently released a new dashboard in our cooperative audience-sharing platform, (CoEx) for retailers using our Vendor Targeted Marketing program (VTM). Retailers are using the VTM program to advertise to in-market shoppers of the product brands they sell. The new dashboard is custom to each retailer and highlights value their key program metrics and […]

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