Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ

Print newspaper readership continues it’s strong decline, local advertisers quickly moving to digital.

Traditional media outlets like print newspapers are a thing of the past. In fact, according to a recent study highlighted by Fortune*, over the last four years, print newspaper readership has dropped 25%. The same research study also highlights that over the past four years internet media consumption has increased by 105%. The average person […]

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Heading to Nationwide next week in Las Vegas?

We will be speaking at Nationwide Buying Group’s PrimeTime show in Las Vegas on August 3rd at 9:30AM. Brandon Strauss, Director of Midmarket Sales will be hosting a “Prime Time University” Session called: How to Compete in Today’s Digital Marketing Landscape. In this session, Brandon will educate and empower Nationwide’s specialty appliance retailers to compete with […]

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New Dashboard Released for Brand Audience Partners

We have recently released a new dashboard in our cooperative audience-sharing platform, (CoEx) for brand audience partners participating in our Vendor Targeted Marketing program (VTM).  Brand partners in the program are creating a marketing opportunity for their retailers to drive greater sell-through of their brand in their retail channel.  The new dashboard is custom to each brand […]

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Retailers Improving Brand Awareness With Programmatic

One Third of Programmatic Ad Budgets are Being Spent on Branding Campaigns and over 60% of marketers have added programmatic to their branding strategy. Marketing spend on programmatic advertising has been growing rapidly, surpassing sales and performance expectations.  Currently, the majority of programmatic advertising campaigns are run with the goal of direct responses like sales, form […]

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