Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ

New Dashboard Released for Brand Audience Partners

We have recently released a new dashboard in our cooperative audience-sharing platform, (CoEx) for brand audience partners participating in our Vendor Targeted Marketing program (VTM).  Brand partners in the program are creating a marketing opportunity for their retailers to drive greater sell-through of their brand in their retail channel.  The new dashboard is custom to each brand […]

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Retailers Improving Brand Awareness With Programmatic

One Third of Programmatic Ad Budgets are Being Spent on Branding Campaigns and over 60% of marketers have added programmatic to their branding strategy. Marketing spend on programmatic advertising has been growing rapidly, surpassing sales and performance expectations.  Currently, the majority of programmatic advertising campaigns are run with the goal of direct responses like sales, form […]

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