Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2015

How Should I Be Utilizing Facebook’s Exchange?

Ever since Facebook rolled out its exchange (FBX) back in 2012, there has been confusion about how marketers can best utilize it for their digital campaigns. I believe that the source of this issue is that people associate Facebook with social media, and therefore assume that running ads on FBX should be treated as a […]


Welcome to the Qniverse!

You may have noticed a few changes around here. Well, you’re right the Q got a makeover recently. We are thrilled to announce our refreshed brand at ownerIQ and officially welcome you to the Qniverse! What the heck is the Qniverse, you ask? Good question. The Qniverse is our ecosystem where retailers and brands interact, share audiences, and data for better […]


Heading to Nationwide next week in Las Vegas?

We will be speaking at Nationwide Buying Group’s PrimeTime show in Las Vegas on August 3rd at 9:30AM. Brandon Strauss, Director of Midmarket Sales will be hosting a “Prime Time University” Session called: How to Compete in Today’s Digital Marketing Landscape. In this session, Brandon will educate and empower Nationwide’s specialty appliance retailers to compete with […]


OwnerIQ is Named a Finalist in Digiday Signal Awards

We are pleased to announce the Q has been named a finalist in the Digiday Signal Awards. The Signal Awards honor the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. In order to enter, marketing technology companies must provide case studies to demonstrate how […]


Pep Boys joins ownerIQ’s Family of Retailers

We’re excited to announce our auto shopper offering has expanded with Pep Boys joining our retail partner family. Pep Boys is one of the largest nationwide automotive retailer and service chains. pepboys.com receives over one million active shoppers every month and operates 803 stores and approximately 7,000 service bays in 35 states. Pep Boys is also […]