Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2015

ownerIQ, Leaders in Second-Party Data Announce Record-Breaking Q3

  BOSTON, MA – ownerIQ, the leading digital marketing solution for retailers and brands reports Q3, 2015 as the strongest quarter in company history. ownerIQ’s third quarter saw a 60% bookings growth rate year-over-year while continuing to maintain already strong, industry leading gross margins. The company served 601 unique Advertiser Clients in the third quarter […]

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What Does Dwindling TV Ad Spend Mean for You?

The Times They Are a Changin’. But don’t just take it Bob Dylan; you too are a part of the now. It’s ultimately you who’s in the driver’s seat – or at the very least a willing passenger – within the vehicle of change, paving the way to transformation through participation and action (or lack […]

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Wine improves with age. Treat it with care this holiday season. #10WeeksOfRetail

#10WeeksOfRetail More likely than not, you’ll have a good amount of wine left over after the holidays. And that’s not a bad thing. Chill it well and enjoy for days to come with ownerIQ’s giveaway of the week: 24 Bottle Capacity Koolatron Wine Cellar. Wine connoisseurs are shopping at retailers like TigerDirect this holiday season. […]

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ownerIQ Welcomes Bluestem Brands (Fingerhut and Gettington.com) as Retail Partners

ownerIQ is proud to announce the addition of Bluestem Brands, Fingerhut and Gettington.com, as retail partners. As the parent company to 16 fast-growing, dynamic, eCommerce retail brands (including Fingerhut and Gettington.com), and with over $2 billion in annual sales, Bluestem offers great national-brand merchandise with unique payment options to a wide range of customers. The […]

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The best predictor of buying behavior…

Shoppers are an unpredictable bunch. You the reader know this all too well – your buying patterns are often arbitrary, and dependent on numerous personal factors. One day you’re in the market for an Xbox One, and the next for Burt’s Bees’ baby wipes. What gives? Many advertisers and marketers believe that the best way […]

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