Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2015

Tune in. Win. Repeat. #10WeeksOfRetail

#10WeeksOfRetail Let’s face it – holiday season can be overwhelming. ownerIQ’s countdown to the holidays is reducing your shopping anxiety a with pre-created wish list of 10 must-have gifts from the retailers and brands coexisting in the Qniverse This week, unwind to your favorite tunes before heading out to shop some more with the legendary […]


The Q in Adweek: Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season

  ownerIQ and retailer Hunt’s Photo and Video were included in Adweek this week. The article focuses on how merchants are gearing up for more automated ad buys this holiday season. ownerIQ works with retailers and brands of all sizes to deliver programmatic excellence. The Q is the largest, transparent 2nd party audience marketplace of its kind, aggregating over […]


What’s wrapped inside a priceless gift? #10WeeksOfRetail

#10WeeksOfRetail ownerIQ is making its way down the countdown to the holidays by giving away another awesome gift from the retailers and brands coexisting in the Qniverse. On this week’s shopping menu: An unforgettable experience. Explore the world in style and restful comfort with the Adventurer® Large Rolling Duffel Bag and get the z’s you […]


News America Marketing and ownerIQ Launch DYNAMIQ to reach clients’ Ideal Shoppers with Robust Shopper and Geo-Targeted Data

PRESS RELEASE News America Marketing and ownerIQ Launch DYNAMIQ to reach clients’ Ideal Shoppers with Robust Shopper and Geo-Targeted Data Revolutionary Digital Offering Delivers Both Brand and Shopper-Marketing Objectives New York, NY (October 14, 2015) – News America Marketing (NAM), the premier promotional marketing services company in the U.S. and Canada, and ownerIQ, the leading programmatic advertising solution for […]


Achieve Transparent Data Sharing with ownerIQ’s CoEx

At ownerIQ, data is kinda a big deal. So big, in fact, that we pride ourselves on having exclusive access to over 1 billion online shopping behaviors each month from retailers, brands, and e-commmerce websites. And not to pat ourselves on the back, but our data’s also wicked smaht. In sum, we’re the proud owner […]