Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2015

Week 9: Ready, set, LAUNCH into the Qniverse this holiday season.

#10WeeksOfRetail This week, ownerIQ’s countdown to the holidays promotion is going clean – helping you to tidy up for that perfect holiday gathering with the iRobot Braava Hard Surface Floor Cleaner. You’ll finally impress your perpetually early guests by keeping those pesky dust balls out of sight. Home entertainment and appliance shoppers are shopping at retailers like […]

Read


What Do Your Shopping Patterns Say about You?

You’ve heard this before: You are what you eat. The many of us left nauseated after watching Super Size Me (a documentary in which one brave and healthy man committed to eating solely from McDonalds for 30 days!), know that this saying, in many ways, is valid. The same goes for the many other attributes […]

Read


Welcome to the 2nd party!

FutureM Recap: Breaking Down Brands Sharing Data This week, ownerIQ’s SVP of Marketing Steve Ustaris spoke at the FutureM conference presenting one of the industry’s hottest topic: second-party data. FutureM, viewed as the “must-attend event for discovering what’s next, bringing together marketing and technology innovators to contemplate and celebrate the future of Marketing,” is the […]

Read


VRRB Media Officially Launches Digital Media Network Powered By ownerIQ Partnership

First of its kind platform allows brands and properties unprecedented targeting to the arts and cultural consumer NEW YORK (October 7, 2015) – VRRB Media (pronounced ‘verb’) and ownerIQ, the leading programmatic advertising solution, have partnered to launch a new media network for advertisers seeking the highly coveted cultural consumer. VRRB media is the first […]

Read


Week 10: Countdown to the Holidays with the Q!

Welcome to the first week of ownerIQ’s countdown to the holidays. Some background: We’re giving away 10 must-have gifts from the retailers and brands coexisting in the Qniverse. On this week’s wish list? The ‘Elite Edition’ Sand AR. Drone! Capture stellar photos or videos of that perfect winter wonderland from high above. Wow family and friends […]

Read