Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2015

The Buzzworthy Digital Marketing Cheat Sheet

A list of must-know words and definitions for digital marketing. Digital marketing and advertising are fluid, complex, and transitory subjects. And if you live and breathe all things promotion, it’s all the more imperative for you to keep up and transform according to the times. So what’s all the buzz about now? Sometimes it’s hard […]


Welcome to the 2nd party: ownerIQ speaking at FutureM

The Q is excited to announce that we will be speaking at FutureM Boston on Tuesday, October 6th at 11:45AM. Recently, named one of the “Must Attend Marketing Conferences for Leaders” by Forbes, the event is celebrating its 6th year – FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the […]


10 Weeks of Retail. 10 Must-have Gifts.

The Countdown is on…10 Weeks of Retail, 10 Must-Have Gifts This year, ownerIQ is counting down to the holidays by giving away 10 must-have gifts from the retailers and brands coexisting in the Qniverse.  Watch the below video to learn how you can score one of our 10 great gifts. Starting October 6th, a lucky winner […]


Tackling Fraud…and Beyond

Data visualization, programmatic advertising, second-party data – all good stuff. As a bunch of tech marketing geeks, “The Q” can spend hours talking about these topics. So let’s switch gears and talk about something that, for obvious reasons, makes us all a little uneasy. Let’s talk about fraud. According to a recent post at Moz, […]