Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2016

Share Your Audience Data for Increased Advertising Revenue

The holidays are a time for caring; likewise, the season is a time for sharing – and that’s exactly what many savvy retailers and brands are doing differently to amp up and perfect their media initiatives nearing year-end. Back up – just what are they sharing? Answer: Transparent first-party audience data (i.e. second-party data). We’ll […]

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Merry Measurement from the Q

Towards the end of the year, you better believe that your holiday shoppers are still out there. And they’re a jumbled group; one day they’re purchasing at a nearby mall, and the next they’re browsing online – visiting one site after another over a cup coffee. We know this because we are those very shoppers. […]

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Q the Spotlight: Lizi Ham Part 2

Hello, again. In my last blog post, I summarized my interests and my intentions for working at ownerIQ. I finished by saying I would let you know what else I had learned and what I planned to do with that information. Well, after some thought I have your answer. As I last mentioned, things at […]

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ownerIQ Reports Best Results in Company History for Q3

Company’s on track to exceed 30% year-over-year growth BOSTON, 20, 2016 – ownerIQ, the leading second-party audience marketplace, confirmed today that it is on track through the first three quarters of the year to deliver the growth promised in its aggressive 2016 operating plan. The company reports year-over-year Q3 growth of 36% and continues its […]

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ownerIQ Announces Equal Parental Leave for Mothers and Fathers

Extending Paid Time Off For Both Parents up to Twelve Weeks BOSTON, MA – (December 16, 2016) – ownerIQ, a leading digital marketing solution for retailers and brands, today announced significant adjustments to its paid parental leave policy; offering up to twelve weeks of paid leave to mothers and fathers for the birth or adoption […]

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