Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2016

Frequency Capping: Why ownerIQ Made it Dynamic

Programmatic advertising – everyone’s doing it. And for good reason. Today’s digital world is more cluttered and complex than ever, and programmatic’s power of automation is one of the many ways to help to simplify the process. But the need for programmatic stretches far beyond automation; buying media at lighting speed is useless unless that […]


Retailers and Brands: A Match Made When…Shopping

You may have heard this before: 50% of the consumers who visit your brand website will make a related purchase in the next 30 days. In fact, 83% of them won’t buy from the brand’s website. And most likely, this purchase will take place at some local or online retailer. Savvy retailers know that brand audiences […]


A Time Before Ad Blocking

Humans – what a complicated species. As history has shown, we’re often perpetually indecisive and we flip flop, admit it. What’s in one day, is out the next, and all by the makings of our own short-lived declarations. Yesterday’s news, for instance, declared ad blockers the next necessary step to an annoyance-free web experience, and […]


Do something different: Drive Sell-Through at All Levels of Retail

Have you ever thought about investing your entire life savings in the stock of a single company? I’m sure I know your answer. You’re choosing staying smart over being sorry. Good call. What about when it comes to running your business…Would you choose a single retail distributor to reach your customers in a single way? […]


What Weather Prediction Tells Us About Programmatic

As I write this there is a major snow storm bearing down on New England, where I live. The storm could either hit us with a wallop or whimper. Which is more likely? Depends on which weather model you believe. The National Oceanic and Atmospheric Administration (NOAA) makes the results of multiple weather models available […]