Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2016

We’re at the PRO Show, Wednesday, March 16 – Come see us!

What: ownerIQ Speaking Session – How David Can Advertise like Goliath When: Wednesday, March 16, at 3:40-4:20 p.m. (200-Level Breakout Series) Who: ownerIQ’s own Brendan Conroy and Christine Bixby Where: PRO Spring Convention and Trade Show, Lincolnshire, IL The annual Trade Show brings together independent Photography Retailers from across the nation to discuss trends within […]


ownerIQ Announces a Record 2015 with Over $60M in Revenue

  ownerIQ Announces Record-Breaking 60M in Revenue for 2015 and Looks to a Bright 2016 as Marketers Embrace Data Sharing. BOSTON, MA – (March 09, 2015) – ownerIQ, the leaders in second party data; a digital marketing solution for retailers and brands announce 2015 revenue north of $60M having grown over 50% year over year. […]


Second-Party 101: Preparing Transparent Data with Ingredients That Work

Your website is an essential part of your consumer’s path to purchase. It’s also an obligatory vehicle for collecting valuable first-party audience data to use in your marketing campaigns. Thing is, your website serves more as your virtual business card than an effective sales channel. Read our recent blog The Case of the Underutilized Website […]


Using online technology to increase in-store sales

If you are a manufacturer or brand, chances are that one of your ultimate goals is to drive traffic and sales through your retailer channels. In this sense, the ongoing relationship between you and your retailer has always been important, and is typically sealed with the kiss of co-op advertising spend. However, other means of […]


The Case of the Underutilized Website

You have a website – great start. As your virtual business card, your website is a must-have and a leading source for collecting valuable first-party data – e.g. that essential audience segment that feeds your marketing initiatives with highly relevant information. First-party data can be thought of as an appetizer, an almost obligatory starter, to […]