Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2016

The real value of advertising transparency

Yes, transparency in display advertising is important. In the past several years, we have seen the “black box” players in the display world come up against some serious backlash. If you don’t know what advertising channels are the most successful for your business, then how do you optimize towards them, and derive actionable insights? In […]


Old School vs. New School Digital Advertising Strategies

Advertising strategies and trends are always shifting. Change has become the new constant for both large enterprises and small businesses. If you’re not keeping up, you’re falling behind your competition fast – especially in the SMB space, where antiquated strategies can dramatically affect the bottom line. So when compared to what’s trending (and what’s working […]


Have a data date?

Oh, Valentine’s Day… A day of many different emotions – affecting just about everyone, somehow. In one way, you’re an open door to those lucky in love, giving couples a reason to celebrate couplehood. And that’s a sweet thing. In another way, however, your existence can be daunting, weighing heavily on some – the ones not […]


Part 3 – What does your DATA bring to the party

Talking third-party data – otherwise known as everyone’s data. The last – and in our opinion, quite possibly least – data segment is third-party data. But we’ll let you be the judge. Third-party data is aggregated through various external platforms and websites, and provided by numerous providers. This data set can be especially useful for […]


ownerIQ’s Data Insights: The Big Game

Drumroll, please…The Big Game is coming to a home theater near you in just a few days! So unless you’re lucky enough to have a seat waiting for you at Levi’s Stadium in Santa Clara, CA, we’ll see you couch-side, favorite beverage in hand, rooting for (enter Broncos or Panthers here) to win the coveted […]