Q Thoughts

Posts from 2016

The Misconceptions of Data

Tomato, tomahto, data, dahta – mispronunciation or misunderstanding? Today’s world is abuzz with information, or data – and the word “data” is easily tossed around by pretty much everyone, everywhere. We all have access to some form of data, and we are all just as easily a part of some data group. Data can be […]


Spread the love: Share your local in-market shoppers with your retailers

Advertising can be wasteful. In today’s world of information overload, everyone runs the risk of advertising and marketing to many, while reaching if just a few; contributing to outright inefficient strategies. Think about it… How much time and budget do you invest in reaching customers who may or may not purchase your products? But at […]


We’re at the PRO Show, Wednesday, March 16 – Come see us!

What: ownerIQ Speaking Session – How David Can Advertise like Goliath When: Wednesday, March 16, at 3:40-4:20 p.m. (200-Level Breakout Series) Who: ownerIQ’s own Brendan Conroy and Christine Bixby Where: PRO Spring Convention and Trade Show, Lincolnshire, IL The annual Trade Show brings together independent Photography Retailers from across the nation to discuss trends within […]


ownerIQ Announces a Record 2015 with Over $60M in Revenue

  ownerIQ Announces Record-Breaking 60M in Revenue for 2015 and Looks to a Bright 2016 as Marketers Embrace Data Sharing. BOSTON, MA – (March 09, 2015) – ownerIQ, the leaders in second party data; a digital marketing solution for retailers and brands announce 2015 revenue north of $60M having grown over 50% year over year. […]


Second-Party 101: Preparing Transparent Data with Ingredients That Work

Your website is an essential part of your consumer’s path to purchase. It’s also an obligatory vehicle for collecting valuable first-party audience data to use in your marketing campaigns. Thing is, your website serves more as your virtual business card than an effective sales channel. Read our recent blog The Case of the Underutilized Website […]