Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2016

Part 1 – What does your DATA bring to the party?

First-Party Data Demystified There’s no keeping score in data, and not all types are created equal – it’s either hot (valuable) or not (useless). And with so many data segments out there promising to deliver the audience insights you need, it’s hard to tell data X apart from data Y; not to mention which will […]

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How to finally stop advertising with obscurity

When it comes to the results of your advertising and marketing initiatives – you’re often left in the dark. You may think you know what’s working, until you realize you’re not quite sure…and that’s when things can get murky and potentially costly as you pile money onto the unknown. To the point: real insights matter. […]

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The Q’s Got Mobile Moves

We all know that mobile use is on the rise, and has been for some time – no surprise here. In fact, it’s more than likely that you’re reading these words as you walk, eyes glued to your phone’s screen. And if so, please take a second to look up now – just in case. […]

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Why traditional audience segments aren’t enough

In this day and age, reaching your prospects is…well, it’s harder than ever. Consumers are all over the place, and they’re picky – they have access to virtually anything, at any time, at their fingertips. To help simplify the increasingly complicated prospecting process, we’ve come to rely on: First-party data: First-party data is YOUR own […]

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TechConnect Live from CES 2016: ownerIQ

Bob Scaglione, ownerIQ’s SVP Strategic Channel Development talks second-party data and what sets ownerIQ apart LIVE from CES 2016! Bob gives a deep dive into the differences between first, second and third-party data and how retailers and product brands can take advantage for their digital marketing efforts. Bob mentions examples including LG and HHgregg who are […]

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