Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2016

Why You Need to Be Thinking About Second-Party Data

As previously published in Chief Marketer Data…we’re practically swimming in it. It’s all around us; used for virtually everything. The meaning of data really depends on what it’s being used for and who’s using it. For marketers and advertisers, the most common forms of data are first-party data, second-party data, and third-party data. Here’s a […]


Why Everyone Is Talking Second-Party Data

If you find yourself asking, “what is second-party data and why do I need it in my digital marketing initiatives?” Ask no more. The Q has you covered with our latest Infographic, which explains the difference between first, second and third-party data, and provides simple examples to help illustrate the benefits of each data set […]


The ownerIQ Difference: Co-Op Advertising

At ownerIQ, we know how challenging it is to run a business in today’s increasingly competitive landscape. From ordering merchandise to selling product on the floor, staffing, payroll, deliveries – you name it, you’re probably doing it. If you are selling manufactured products, there is a good chance that you have some co-op marketing funds […]


ownerIQ Welcomes Fragrance.com as a Retail Partner

We’re excited to announce Fragrance.com as ownerIQ’s latest retail partner! The addition of Fragrance.com extends our offering to reach the largest online group of fragrance and beautify shoppers. Pretty, pretty awesome! Fragrance.com is the trusted destination for fragrance and beauty products for personal care shoppers and gift-givers. The site offers over 17,000 different products, including […]


Why It’s Time to Take Second-Party Data Mobile

Second-party data – you’ve read all about it. It’s that essential data set that enables transparent access to a trusted and relevant partner’s first-party data. In a nutshell, second-party data assures a cooperative relationship that can be preexisting (a brand that already sells through a retailer) or entirely new, creating a new means for advertising […]