Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2016

How to Stop the Cycle of Lost Sales Once and for All

Your customer is out there, that’s a fact. What’s not so straightforward, however, is the data needed to reach that customer, because, well, data is HUGE and there’s a lot of it. But believe it or not, reaching your potential customers using only the right data to stay top of mind is easier than it […]

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The Era Of Second-Party Data Is Here. Where Do YOU Stand?

Included below are some key takeaways from a September 2016 commissioned study conducted by Forrester Consulting on behalf of ownerIQ. In the age of the customer, successful advertisers and marketers invest time, effort, and money in learning as much as possible about their consumers in order to build a sustainable relationship that delivers results immediately […]

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New Study Reveals Second-Party Data Era is Upon Us

As previously announced via PR Newswire Study found that 85 percent of retailers, brands will have second party data integrated into their marketing strategies over the next 12 months. BOSTON, Oct. 6, 2016 /PRNewswire/ — ownerIQ, a leading digital marketing solution for retailers and brands, today released a new research study conducted by Forrester Consulting, and […]

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Q the Spotlight: Lizi Ham, Part 1

Hi, my name is Lizi, I am a fourth year Studio Art major and Entrepreneurship minor in the middle of my seven-month internship here at the Q. As the first post in a monthly series of four, I plan to begin by telling you what my interests are and explaining how I ended up here. […]

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The Era of Second-Party Data is Here [Free Webinar]

Newsflash: 85% of retailers and brands will have second-party data integrated into their overall marketing strategy within twelve months. That’s BIG. Today’s digital marketers and advertisers are thriving in the era of second-party data. These savvy second-party data pros are fast on their way to becoming experts; it’s only a matter of time. Here’s some […]

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