Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2016

Why It’s Time to Take Second-Party Data Mobile

Second-party data – you’ve read all about it. It’s that essential data set that enables transparent access to a trusted and relevant partner’s first-party data. In a nutshell, second-party data assures a cooperative relationship that can be preexisting (a brand that already sells through a retailer) or entirely new, creating a new means for advertising […]

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ownerIQ’s Self-Service Platform: The Latest and Greatest Updates

Designed specifically to simplify the process of managing data partnerships, ownerIQ’s Self-Service Platform (aka Cooperative Audience Exchange, or simply, CoEx) is today’s only transparent second-party data sharing marketplace. The platform houses over 600 retailer, brand, and ecommerce partners that are able to safely and securely transform the browsing behavior on their website into rich advertising […]

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Newsflash: Shoppers don’t go shopping. Shoppers DO shopping.

It’s only natural that changing times bring forth changing behavior. The new digital customer journey is contributing to the already jumbled shopping process; presenting consumers with infinitely more options – enough to make just about anyone’s head spin with questions. What to buy? Where to buy? And not necessarily in that order. Shoppers are also […]

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How One Retailer Increased In-Store Traffic with Second-Party Data

Brokering relationships is one of the most difficult steps in any business strategy. It’s also one of the most important and deciding stages in any collaborative initiative, with a partnership’s ability to either facilitate success or lead to ultimate failure. The biggest challenge of all, however, entails knowing just who to partner with for achieving […]

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The “Value” of Third-Party Data

Hello, digital advertisers. I am a 40-49-year-old located in Quincy, MA. My interests include luxury automobiles, arts and crafts, toy collecting, and celebrity gossip. I am an avid reader of the daily newspaper. I am interested in buying baby toys, home appliances, board games, and home improvement products. I have recently chosen Verizon as my […]

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