Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2017


Is your target audience conversion ready?

How do you know your target audience is conversion ready? Every programmatic solution has their own scoring algorithm, using thousands of data pinpoints to determine when to bid on an ad in an exchange. The truth is, the number of pinpoints companies claim to process is traditionally quite exaggerated. Relevant and impactful data that influences […]

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ownerIQ Welcomes G2 Crowd as a Data Partner!

ownerIQ is proud to announce G2 Crowd as a new Data Partner. With the addition of G2 Crowd, ownerIQ continues to add to the largest network of active online shoppers. G2 Crowd is the world’s leading business solution review platform, helping companies assess what’s best for their business. G2 Crowd empowers business buying decisions by […]

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Why aren’t more ROI advertisers switching to dCPM?

In a fast paced, ever changing digital media environment the demand for transparency, efficiency, and scalability in digital media campaigns is constant. Rightfully so, advertisers are becoming increasingly more involved in the details of their media campaigns demanding to know what percent of their budgets are being spent on raw media, on data, and other […]

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ownerIQ Selected as a 2017 MITX Award Finalist

ownerIQ is being recognized for outstanding achievement and has been selected as a finalist in the Best Use of Big Data category for The 21st Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards celebrate the innovation and creativity thriving here in New England. Since 1996 the MITX Awards have […]

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