Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2017

ownerIQ Welcomes Ace Hardware as a Retail Partner

ownerIQ is proud to announce Ace Hardware, the largest retailer-owned hardware cooperative in the world, as a retail partner! With the addition of Ace Hardware, ownerIQ continues to add to the largest network of active online retail shoppers! Founded in 1924 by a small group of Chicago hardware store owners, Ace changed the retail landscape […]

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#QtheJob – Manager of Partner Development

Time to #QtheJobs, readers! ownerIQ is always on the hunt for talented people who are passionate about the future of digital advertising to join our dynamic team. This week’s job of the week shout out goes to the Partner Development team, who is currently hiring a Manager of Partner Development at our Boston office! The role: […]

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Leveraging Product Support Within the Omnichannel

The omnichannel is changing the way retailers provide a product support experience for their consumers. Consumers are viewing retailer brands from their smartphone, then may switch to a tablet or desktop, and then finally head over to the brick and mortar store. Simultaneously, TV ad spend is decreasing as content is being consumed through several […]

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