Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2017

New Digital Media Trends for Driving Outcomes at Retail

This article originally appeared in the International Housewares Association (IHA) blog, following an interview with Connie Johnson, EVP, Business Development, Manufacturer Vertical at ownerIQ, for a preview of her upcoming presentation about digital media marketing trends at the 2017 International Home + Housewares Show in the Innovation Theater. Connie Johnson, a founding team member of Boston-based ownerIQ, oversees […]

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At what point are you not a startup anymore?

This article was originally published in Built in Boston, March 1st, 2017, by Justine Hofherr, Staff Writer. With offices ranging from two employees to 200, tech companies in Boston come in all shapes and sizes. So what’s the difference between a startup and a regular ol’ company? Does it have to do with the number […]

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BIMA Gala – RECAP! What a night…

BIMA, (Boston Interactive Media Association), unites those committed to the advancement of digital media in an educational and social setting. And on December 7th, 2016, over 600 Digital Media Professionals came together to celebrate the year’s successes at the Annual BIMA Holiday Gala! This year, the Q set out to make the night unforgettable for […]

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Charles Kane Joins ownerIQ’s Board of Directors

Software technology veteran adds expertise in strategic planning, financial execution, globalizing corporations and M&As BOSTON, MA – (February 21, 2017) – ownerIQ, the leading second-party audience marketplace, announced today the appointment of Charles Kane to its board of directors. Kane, a recognized industry expert in corporations and M&As, will be a key asset to ownerIQ’s […]

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SaaS – When It Makes Sense and When It’s Nonsense!

Picture a world where all cars are self-driving, and then imagine a Back to the Future scenario where someone driving their car from the past wheels into the future’s harmonious and accident-free rhythm. BAM! We humans are the ones initiating ideas for guiding machines in the direction of our strategic objectives. And ideally, our decisions […]

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