Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2017

Earning Free Ad Credit Just Got A Whole Lot Easier In CoEx

More often than not, retailers and brands overlook the value of their website audience as valuable second-party data. Fortunately, ownerIQ can help. ownerIQ gives companies the tools needed to enhance their second-party data strategy. CoEx, our secure platform, enables companies of all types to both monetize their website data and support their relevant marketing partners with the […]

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Planning for Mobile Holidays

It’s no surprise that consumers’ mobile behavior spikes during holidays. People are away from their desks, enjoying the weather, spending time with their family, their friends and of course, their phones. Some marketers also give their ad campaigns time off during the holidays or set them and forget them at the turn of each month. […]

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Transparency Into Holiday Gift Giving Audiences

Holiday ecommerce sales continue to rise year over year. In 2016, retail ecommerce sales grew 17.8% during the holiday season accounting for a record 10.6% of total retail sales for the season. Also in 2016, mobile commerce increased 44% accounting for 29% of overall ecommerce holiday retail sales, and is expected to grow to 51.9% […]

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ownerIQ Recognized on the 2017 Inc. 5000 List

On Wednesday August 16th, Inc. Magazine released their picks for the Inc. 5000 list – and ownerIQ was included! We are honored to be part of this prestigious list for the first time in company history. ownerIQ was placed at #2327, with a growth rate of 155.69% and a 2016 revenue of $72.1m – and […]

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ownerIQ Talks Second-Party Data at CE Week 2017

ownerIQ joined a list of partners and customers at CE Week in NYC in mid-July 2017 to discuss and show off the hottest gadgets and trends in the Consumer Electronics industry. While at CE Week, ownerIQ’s CEO Jay Habegger stopped by the CE Week TV Studio to talk Second-Party Data with Dealerscope’s Rob Stott. “No […]

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