Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2017

Three Ways to Grow Your Audience at Scale with Duress Shopper

Purchasing programmatic media is great except when marketers continually bombard the same person with the same old advertisements. Why does this happen? Most programmatic media buys are simply retargeting, making it incredibly difficult to grow at scale. While marketers can find success early on, it’s simply not sustainable. Introducing Duress Shopper, the ideal audience for […]

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VentureFizz Reports: Working in Boston Tech According to ownerIQ

This article originally appeared in VentureFizz, Working in Boston Tech: ownerIQ, and features Jay Schaufeld, ownerIQ’s SVP of Human Resources, about the company’s culture and the inner workings at “The Q. Can you share the details on what ownerIQ does? ownerIQ (“The Q”) is a transparent data marketplace in adtech. The Q focuses on creating […]

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ownerIQ Welcomes Burlington Stores as a Retail Partner!

ownerIQ is proud to announce Burlington Stores as a new retail partner! With the addition of Burlington Stores, ownerIQ continues to add to the largest network of active online retail shoppers! With 600+ store locations in 45 states and Puerto Rico (and Burlingtonstores.com), Burlington has something for everyone, offering designer and name-brand merchandise at savings […]

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New Digital Media Trends for Driving Outcomes at Retail

This article originally appeared in the International Housewares Association (IHA) blog, following an interview with Connie Johnson, EVP, Business Development, Manufacturer Vertical at ownerIQ, for a preview of her upcoming presentation about digital media marketing trends at the 2017 International Home + Housewares Show in the Innovation Theater. Connie Johnson, a founding team member of Boston-based ownerIQ, oversees […]

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At what point are you not a startup anymore?

This article was originally published in Built in Boston, March 1st, 2017, by Justine Hofherr, Staff Writer. With offices ranging from two employees to 200, tech companies in Boston come in all shapes and sizes. So what’s the difference between a startup and a regular ol’ company? Does it have to do with the number […]

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