Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2017

Charles Kane Joins ownerIQ’s Board of Directors

Software technology veteran adds expertise in strategic planning, financial execution, globalizing corporations and M&As BOSTON, MA – (February 21, 2017) – ownerIQ, the leading second-party audience marketplace, announced today the appointment of Charles Kane to its board of directors. Kane, a recognized industry expert in corporations and M&As, will be a key asset to ownerIQ’s […]

Read


SaaS – When It Makes Sense and When It’s Nonsense!

It’s 2017, and the times they are a-changin’. This is neither a good nor a bad thing – it’s just the natural course of all things in life. Take the introduction of driverless cars, for instance, and consider why the need for self-driving vehicles was naturally driven (no pun intended) to fruition. The advent of […]

Read


CTR: The KPI You Don’t Need for Digital Success

Digital marketers are often hard-pressed to identify key performance indicators (KPIs) that justify a client’s digital marketing campaign or display advertising spend. One indicator perceived as vital to driving conversions (or a marketer’s coveted objective) is the pesky click-through-rate (CTR). You may have heard CTRs are important KPIs in your digital campaigns, but we’re here […]

Read


Driving Outcomes Through Creative: Introducing the Q’s Creative Showcase

ownerIQ’s in-house Creative Service team helps the Q’s partners and clients stand out amidst the noise and clutter of the digital landscape with truly impactful and customized digital experiences. Maximizing your ad banner rotation to achieve programmatic excellence across all devices, ownerIQ’s Optimized Creative Showcase boasts a breadth of ever-expanding capabilities, from product carousels to […]

Read


The Age of Second-Party Data is Here (And Here are Three Reasons Why it Matters)

ownerIQ CMO, Steve Ustaris, shows how in 2017, second-party data will become a mainstream marketing concept that will serve as table stakes for brands and retailers looking to better understand and reach their customers. Second-party data is about to have its moment for these 3 reasons: In 2017, second-party data will become a mainstream marketing […]

Read