Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2017

2017 Is the Year of Open Data Systems for Retailer, Brands

Welcome to 2017, the year of transparent marketing data systems where data flows securely between retailers and brands. A new beginning for partnerships between retailers and brands is here. A new perspective on CRM and first-party data for increased sales and improved cross-channel measurement have taken hold. This year, open data systems will be mainstream […]

Read


The Q at SIA Snow Show 2017

Attention skiers and snow sports aficionados, the SIA Snow Show kicks off TOMORROW! The industry is powered by innovative ideas taking shape every single day. The Q knows that the right data is just what you’re looking for to stay ahead of the snowy curve. Attend our presentation, Digital Advertising Trend: Data Sharing and how […]

Read


ownerIQ Welcomes Ace Hardware as a Retail Partner

ownerIQ is proud to announce Ace Hardware, the largest retailer-owned hardware cooperative in the world, as a retail partner! With the addition of Ace Hardware, ownerIQ continues to add to the largest network of active online retail shoppers! Founded in 1924 by a small group of Chicago hardware store owners, Ace changed the retail landscape […]

Read


#QtheJob – Manager of Partner Development

Time to #QtheJobs, readers! ownerIQ is always on the hunt for talented people who are passionate about the future of digital advertising to join our dynamic team. This week’s job of the week shout out goes to the Partner Development team, who is currently hiring a Manager of Partner Development at our Boston office! The role: […]

Read


Leveraging Product Support Within the Omnichannel

The omnichannel is changing the way retailers provide a product support experience for their consumers. Consumers are viewing retailer brands from their smartphone, then may switch to a tablet or desktop, and then finally head over to the brick and mortar store. Simultaneously, TV ad spend is decreasing as content is being consumed through several […]

Read