Posts from 2018

GDPR: what you need to know now

GDPR: You’ve heard of it.  It’s coming but what is it? What does it stand for? ownerIQ is here with the answers to prep you on GDPR and what it means for adtech. GDPR stands for General Data Protection Regulation and takes effect on May 25, 2018. GDPR will be replacing the existing European Union (EU) data […]

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Consumers are expected to spend $19.9B on Mother’s Day gifts in 2018

Consumers who plan to celebrate Mother’s Day this year will spend $162.94 on average on gifts, compared to $168.94 last year, for a total of $19.9B.* Capitalize on this opportunity for your brand or retailer! 1. Learn more about your audience – Shopper Audience Insight reports provide a snapshot of your consumer’s retailer, brand and product preferences based […]

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How to Review, Respond and Modify Data Deals in CoEx

The recent addition of Data Deals in CoEx provides greater transparency & control between the data provider and data consumer when forming data partnerships in ownerIQ’s CoEx platform. Did you miss our previous communications regarding Data Deals? Catch up here: What is a Data Deal? How to create a Data Deal? How to review and […]

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How to Create a Data Deal in ownerIQ’s CoEx Platform

New CoEx Data Deals provide greater transparency & control between the data provider and data consumer. By providing activation plan details, data providers will have additional insight into how and where the data consumer intends to activate the data within each partnership request. How to create a Data Deal in CoEx #1: Select a member […]

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