Q Thoughts

Posts from 2018

Now even more transparency and control over your data partnerships within CoEx!

Introducing Data Deals: Providing Significant Enhancements to Partnership Controls Now data providers will have additional transparency into the data consumers’ intentions for where and how they plan to activate the data within each partnership request. This allows for greater clarity between the data provider and data consumer and more timely responses to requests. Key Features: […]


ownerIQ has the MVD leading up to the Super Bowl!

Leading up to Super Bowl LII on Sunday, ownerIQ has the MVD (Most Valuable Data) on shopping and browsing behavior sourced from our retail and brand partners for game-day gear. Everyone knows you have to rep your team when watching the game, and this year, fans are outfitting the whole family. To ensure their team ends […]


ownerIQ’s pixel load time is 4x faster than the blink of an eye!

  Deploying second-party data strategies to execute enhanced marketing and monetization techniques has become mainstream in the retail ecosystem over the past couple of years. Giants in the retail industry such as Amazon, Target, and Walmart have all adopted this strategy. The technology built behind these programs requires a pixeling framework that can seamlessly ingest […]


Introducing ‘Featured Audiences’ in CoEx’s Data Marketplace

As we continue to make transparency and choice our priority, we are introducing a new update within our Data Marketplace that will make discovering relevant audiences faster and easier than ever. Our new ‘Featured Audiences’ badge will showcase the latest and most relevant audiences at any given time within CoEx. Any audience with the ‘Featured […]


Google Play Store URLs Create Challenges for Brand Safety on EBDA Opportunities

ownerIQ recently identified and reported an issue to Google that we wanted to communicate out as a general PSA to peers and advertisers buying programmatically so they are aware. Specifically the issue in Google’s header bidding alternative, called exchange bidding dynamic allocation (EBDA) results in a brand safety risk for advertisers across at least 6 […]