Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Your CPAs Are Only Going Up

Investing more in customer acquisition, while keeping media execution efficiency constant, guarantees that your cost to acquire each marginal customer is going to increase; CPA’s only go up.  The reason the cost of acquisition goes up is because your media has to work harder and harder to acquire the more marginal prospects. Your lowest CPA […]

Read


Spring to Shop

Ah, Spring. As the weather keeps improving, we’re springing to shop and partake in our favorite outdoor activities. So just what are we shopping for this season? Check out our recent addition to the WTQ Infographic series, Spring to Shop – Your Favorite Outdoor Activities are Calling, and learn what’s trending in shopping data. All data […]

Read


Breaking the Barriers of Geo-Targeting with Geo-Weighting

As a shopper, think about your path to purchase. If you’re like most consumers, you might hear about a product from a friend, research reviews on your phone or desktop, search for sales in your area, and ultimately make that purchase in-store. But look around – the pace of the world today has intensified; change […]

Read


Mother’s Day 2016: What Did You Shop for?

Mother’s Day 2016 is a wrap! So what were we shopping for leading up to the special day? Not surprisingly, the gifts we sought out were as unique and diverse as our lovely mamas. Looking at real-time shopping interactions across The Qniverse, we’ve noticed the following behavior from the beginning of April to the week […]

Read