Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Reports Best Results in Company History for Q3

Company’s on track to exceed 30% year-over-year growth BOSTON, 20, 2016 – ownerIQ, the leading second-party audience marketplace, confirmed today that it is on track through the first three quarters of the year to deliver the growth promised in its aggressive 2016 operating plan. The company reports year-over-year Q3 growth of 36% and continues its […]


ownerIQ Announces Equal Parental Leave for Mothers and Fathers

Extending Paid Time Off For Both Parents up to Twelve Weeks BOSTON, MA – (December 16, 2016) – ownerIQ, a leading digital marketing solution for retailers and brands, today announced significant adjustments to its paid parental leave policy; offering up to twelve weeks of paid leave to mothers and fathers for the birth or adoption […]


The Q Raises Capital to Support Growth of Second-Party Data Marketplace

BOSTON, Dec. 14, 2016 — ownerIQ today secures additional financing to support the rapid growth of their leading second-party marketplace. The company’s leadership intends to use the funds to capitalize on the market’s shift towards a data economy that is more transparent and scalable. “Marketing organizations are starving for more precise and relevant data on their […]


WTQ? Black Friday and Cyber Monday November Shopping Rush

The shopping weekend of the year, Black Friday through Cyber Monday, was massive as expected, even record-breaking. Consumers flocked online and in store, facing both comfort and frenzy in their quest for a welcome bargain. So what items topped this year’s shopping lists? ownerIQ’s real time shopping interactions across the ever-expanding Qniverse revealed surprising shopping […]


The Difficulties of Sharing Data – Alone

Sharing your first-party audience data is great, but no one said it was easy. Especially not when you’re attempting to do it all yourself, without the help of a second party data platform. In other words, even the most proficient data sharing practitioners can face execution challenges. As evidenced in the September 2016 commissioned study […]