Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

[INFOGRAPHIC] The Era of Second-Party Data is Here

By now, you’ve read the full research report, The Era of Second-Party Data is Here, a September 2016 commissioned study conducted by Forrester Consulting on behalf of ownerIQ. Now it’s time for a visual recap. Test your second-party data IQ with this latest infographic detailing all the must-know stats.


The Q4 Scramble: 5 NEW Digital Marketing Tactics That Actually Work

Time always flies when you’re busy. And when it comes to holiday season, it appears before we know it. So here we are – holiday-ready. The remainder of your marketing and advertising dollars can go a long, long way during peak shopping season which takes place right around NOW, the beginning of December. Therefore, it’s […]


The Second-Party Data Sharing Payoff

It should come as no surprise that ad and marketing leaders are bullish on second-party data considering the potential benefits. If you’re not caught up on second-party data and all the transparent goodness it has to offer, here’s a quick eGuide that’s sure to help. But there are plenty more advantages worth noting. In fact, […]


#QtheJob – Manager of Client Services

Time to #QtheJobs, readers! ownerIQ is always on the hunt for talented people who are passionate about the future of digital advertising to join our dynamic team. This week’s job of the week shout out goes to the Client Services dream team, who is currently hiring multiple Client Services Managers at our Boston, NYC and Chicago offices! […]


Activate your DMP. Use Second-Party Data. Achieve Success.

Our world is data-driven, right? As fans of transparent data, we are big believers that connecting customer information with second-party data leads to the best set-up for continuous success. So where do data management platforms (DMPs) play into this? Well, DMPs are here to help make sense of and store all the data we create […]