Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Second-Party Data: the (Data) Deets You Need to Know

Second-party data is – and will increasingly be – a valuable marketing asset for retailers and durable goods companies alike. Remind me, what’s second-party data again? Here’s a quick definition: Second-party data sharing is when a retailer, brand, publisher, or marketer gains transparent access to the website audience data of another retailer, brand, publisher, or […]


Is Viewability Limiting Your Marketing Wish List?

With the holiday season fast approaching, we’re in a good place to start compiling our marketing wish list. As our minds skip from one must-have (brand awareness!) to another (viewability!) to yet another (ROI!), it’s easy to lose sight of our priorities. So how can you best gauge what matters most to your marketing and […]


Data Sharing Made Seamless

When it comes to perfecting your marketing and advertising campaigns, utilizing data – or rather audience data – remains a top priority. While paramount, reaching the right in-market consumer with your message is almost always a challenge. There’s often not enough first-rate and qualified data (ahem, first-party data). There’s often too much third-rate and obscure […]


Get Creative This Holiday Season

If you’re familiar with ownerIQ, you know that we believe everything starts with data, second-party data that is. But we don’t stop there… When coupled with our turnkey creative capabilities, our unique second-party data strategy targets the right user not only at the right time and on the right device, but with the right, most […]


The Four Biggies of Second-Party Data

Data is the lifeblood of every marketer. Simple. And a fact. Today’s consumers are most responsive to targeted, relevant advertising based upon their preferences and needs. In order to meet this need, companies are dedicating significant budget and resources to collecting website audience data and building out robust customer profiles. This first-party data, while valuable […]