Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Free Webinar: The Secret Ingredient for Driving Sell-Through at Retail

Digital has long disrupted the traditional path to purchase. Today’s consumers are more informed than ever and have access to just about anything at their fingertips, creating challenges for brands and retailers. As the front door to your brand, your website is a primary vehicle to engage in-market shoppers and drive ecommerce sales. So how […]


It’s a Wrap: ownerIQ’s Second-Party at eTail East

Last week, ownerIQ exhibited at eTail East in our very own city of Boston, at the Sheraton Hotel in the Prudential Center. eTail started in 1999 by WBR, and is a conference and expo series hosted biannually in Palm Springs and Boston. We exhibited with our new booth, which first premiered at IRCE back in […]


Give Your Customers Immediate Retail Satisfaction This Holiday Season

Digital is our way of life – there’s no going around it. The online marketplace has long since contributed to an increasingly disrupted path to purchase. Not a good thing for us retailers – especially when gearing up for the holiday season; the biggest happening in retail. With all the noise out there, it’s imperative […]


MediaPost: The Advent Of Second-Party Data

Extra! Extra! Read all about second-party data! The industry is all over the hottest data set, and we’re happy to report that this fine data segment is not looking like just another data trend. Why? Because it’s proving seriously useful in all three categories marketers and advertisers deem critical for data success: transparent, relevant, and […]


Sure, It’s August, but Holiday Shoppers Are Already out There

The sun is shining and the days are long; summer is very much still in the air. But don’t be fooled…fall will be here before you know it, and from there on you’re just a few blinks away from the holidays, aka shopping season. In short, the time to prep is NOW. As a brand, […]