Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The (Online) Shoppers Are Coming!

Holiday spending is expected to exceed $634 Billion this year. We’re sure you’re aware that consumers are choosing to purchase more and more of these products online, but did you know that 80% of ALL consumers research product and brands online prior to making a purchase, whether or not that purchase is online or in […]


Rolling with Mobile – Creative Solutions Style

Let’s start off with the lowdown on all things mobile: 94% of US consumers have a smartphone. 50% of consumers who conduct a local search on their smartphone visit a store within a day. 18% lead to a purchase within a day! Google search interest in “near me” has increased 34X since 2011 and nearly […]


How to Stop the Cycle of Lost Sales Once and for All

Your customer is out there, that’s a fact. What’s not so straightforward, however, is the data needed to reach that customer, because, well, data is HUGE and there’s a lot of it. But believe it or not, reaching your potential customers using only the right data to stay top of mind is easier than it […]


The Era Of Second-Party Data Is Here. Where Do YOU Stand?

Included below are some key takeaways from a September 2016 commissioned study conducted by Forrester Consulting on behalf of ownerIQ. In the age of the customer, successful advertisers and marketers invest time, effort, and money in learning as much as possible about their consumers in order to build a sustainable relationship that delivers results immediately […]


New Study Reveals Second-Party Data Era is Upon Us

As previously announced via PR Newswire Study found that 85 percent of retailers, brands will have second party data integrated into their marketing strategies over the next 12 months. BOSTON, Oct. 6, 2016 /PRNewswire/ — ownerIQ, a leading digital marketing solution for retailers and brands, today released a new research study conducted by Forrester Consulting, and […]