Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ’s Data Insights: The Big Game

Drumroll, please…The Big Game is coming to a home theater near you in just a few days! So unless you’re lucky enough to have a seat waiting for you at Levi’s Stadium in Santa Clara, CA, we’ll see you couch-side, favorite beverage in hand, rooting for (enter Broncos or Panthers here) to win the coveted […]


WTQ: ownerIQ Reveals 2016 Resolutions Data

2015 is so last year. Good thing we still have our resolutions, right? But New Year’s resolutions are a funny thing – they’re always kicked off on a hopeful – positive – note. And then time happens. Life happens. And sooner or later, you find those promising resolutions under your bed, lost in a dusty […]


Part 2 – What does your DATA bring to the party

The data party gets interesting… First-party data rocks, we know that – so imagine having access to someone else’s first-party data, therefore significantly expanding your outreach possibilities. Let’s break it down: You establish a relationship with a participating first-party partner (such as a vendor, retailer or publisher), and voilà…you have access to their quality first-party […]


Retailer Targeted Marketing: A Success Story

We all love a good success story – especially when we can apply the stuff that worked to our own business needs. So here’s another one for your arsenal… The Step2 Company, LLC, is the largest American manufacturer of preschool and toddler toys. The company offers a variety of heavy plastic toys designed mainly for […]


Part 1 – What does your DATA bring to the party?

First-Party Data Demystified There’s no keeping score in data, and not all types are created equal – it’s either hot (valuable) or not (useless). And with so many data segments out there promising to deliver the audience insights you need, it’s hard to tell data X apart from data Y; not to mention which will […]