Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

It’s a Wrap: ownerIQ’s Second-Party at eTail East

Last week, ownerIQ exhibited at eTail East in our very own city of Boston, at the Sheraton Hotel in the Prudential Center. eTail started in 1999 by WBR, and is a conference and expo series hosted biannually in Palm Springs and Boston. We exhibited with our new booth, which first premiered at IRCE back in […]


Give Your Customers Immediate Retail Satisfaction This Holiday Season

Digital is our way of life – there’s no going around it. The online marketplace has long since contributed to an increasingly disrupted path to purchase. Not a good thing for us retailers – especially when gearing up for the holiday season; the biggest happening in retail. With all the noise out there, it’s imperative […]


MediaPost: The Advent Of Second-Party Data

Extra! Extra! Read all about second-party data! The industry is all over the hottest data set, and we’re happy to report that this fine data segment is not looking like just another data trend. Why? Because it’s proving seriously useful in all three categories marketers and advertisers deem critical for data success: transparent, relevant, and […]


Why You Need to Be Thinking About Second-Party Data

As previously published in Chief Marketer Data…we’re practically swimming in it. It’s all around us; used for virtually everything. The meaning of data really depends on what it’s being used for and who’s using it. For marketers and advertisers, the most common forms of data are first-party data, second-party data, and third-party data. Here’s a […]