Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ’s Data Sharing Platform: Key Updates You Need to Know

Transparent second-party data is no longer just another data segment you read about here and there. On the contrary, it’s happening now and those in the know are actually using it. Moreover, marketers and advertisers are seeing quantifiable value in their digital marketing campaigns from sharing their audience data with trusted partners of choice. Q […]

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Turn Shoppers into Buyers with Second-Party Data

The world today is more interconnected, complicated, cluttered, mobile, and digital than ever. The same goes for the world of marketing. As the only constant, change is paving the way for an increasingly altered path to purchase, where at any given point, your consumers are online. There is no offline. So if you’re a retailer […]

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Why Everyone Is Talking Second-Party Data

Last week, ownerIQ hosted a panel discussion at the 2016 MITX Data Summit, from Boston’s Innovation and Design Center. The summit invited top minds in the industry to share proven best practices for business success and explored the latest data strategies in the ever-changing digital marketing landscape. The Q’s session, “Why Everyone is Talking Second-Party […]

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ownerIQ, the Leaders in Second-Party Data Announces Record Q1 2016 Operating Results

ownerIQ, the Leaders in Second-Party Data Announces Record Q1 2016 Operating Results Company Shows Improving Q1 Year-Over-Year Revenue Growth; Primed for Success in 2016 BOSTON, MA – (JUNE 2, 2016) – ownerIQ, the leaders in second-party data; a digital marketing solution for retailers and brands, announced the company has exceeded its bookings and revenue goals for […]

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The Geo-Weighting Evolution

Many of us may remember the world before the Internet became a household name – in some ways, these were relatively simpler times: TV was an escape (VHS tapes were our rescue), print was king, Mark Zuckerberg was practically a baby, and Marketing was far more segmented, but far less personalized. What’s more, marketing campaigns […]

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