Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ’s New Online-to-Offline Attribution Model Closes Shopper Loop

New attribution capability allows brands to measure campaign impact on site traffic, e-commerce and in-store sales by media channel and partner BOSTON, September, 14, 2017 – ownerIQ, the leading transparent second-party data marketplace, today introduced a new online-to-offline attribution model that will allow retailers and brands to understand how browsing and other online shopping activities […]


Earning Free Ad Credit Just Got A Whole Lot Easier In CoEx

More often than not, retailers and brands overlook the value of their website audience as valuable second-party data. Fortunately, ownerIQ can help. ownerIQ gives companies the tools needed to enhance their second-party data strategy. CoEx, our secure platform, enables companies of all types to both monetize their website data and support their relevant marketing partners with the […]


Planning for Mobile Holidays

It’s no surprise that consumers’ mobile behavior spikes during holidays. People are away from their desks, enjoying the weather, spending time with their family, their friends and of course, their phones. Some marketers also give their ad campaigns time off during the holidays or set them and forget them at the turn of each month. […]


Transparency Into Holiday Gift Giving Audiences

Holiday ecommerce sales continue to rise year over year. In 2016, retail ecommerce sales grew 17.8% during the holiday season accounting for a record 10.6% of total retail sales for the season. Also in 2016, mobile commerce increased 44% accounting for 29% of overall ecommerce holiday retail sales, and is expected to grow to 51.9% […]


ownerIQ Recognized on the 2017 Inc. 5000 List

On Wednesday August 16th, Inc. Magazine released their picks for the Inc. 5000 list – and ownerIQ was included! We are honored to be part of this prestigious list for the first time in company history. ownerIQ was placed at #2327, with a growth rate of 155.69% and a 2016 revenue of $72.1m – and […]