Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

K2 Taps ownerIQ to Execute Their Second-Party Data Strategy

Outdoor and Sporting Company to Support Retail Channel through Data-driven Marketing Strategy Boston, April 18, 2017 – ownerIQ, the leaders in second-party data, announced today that the K2 Skis brand is now part of their transparent data marketplace; the brand includes K2 Skis, K2 Snowboarding, Ride Snowboards, Line Skis, and Full Tilt Boots. K2 was […]

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Six Not So Average Digital Tactics to Boost Display Advertising

Time flies when you’re busy. And let’s be honest, when are marketers and advertisers really on pause? Instead, we’re usually well past the starting line, and simultaneously near the finish line of any initiative, year-round. Marketing is a stop-and-go cycle and it’s imperative to succeed at every step of the way. At any point of […]

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ownerIQ hosts for NewCo Boston 2017

ownerIQ was excited to participate in NewCo Boston 2017 as host company. NewCo is an innovative and motivational program that inspires attendees to hear from founders and top executives of local Boston companies while giving them an inside look at their offices. ownerIQ opened their brick and beam headquarters in Boston’s trendy Fort Point area […]

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212 NYC: Second-Party Data Panel

Last week, ownerIQ sponsored 212’s first event of 2017 at Ignitionone in NYC. This panel brought together the agency community to discuss a hot topic: Second-Party Data. The Q’s own Bob Scaglione gave a brief welcome and explained why second-party data should be part of every marketer’s agenda in 2017. We were thrilled to have […]

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Second-Party Data and the Rise of the Transparent Data Economy

A major shift is taking hold in the world of digital marketing and advertising. With the industry’s pursuit of data integrity reaching its peak, the demand for transparency and choice has crystallized at last. Marketers have long sought answers to the “third-party data” dilemma: just who is my data reaching and what value, if any, […]

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