Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.


When sharing customer data makes sense

Also featured in Internet Retailer on April 27, 2016. A brand that provides retailers with customer data may sell more. I’ve got some good news and some bad news. According to Forrester Research, 50 percent of visitors coming to your website intend to buy a product within 30 days. That’s the good news. The bad […]

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How to Share Your Unique Audience with Your Retailers

Product brands, this post’s for you. Oh, and it’s for your retailers, too… You may have heard about the value of allowing your retailers to access your unique website audience. But just in case, here’s a quick recap: 50% of your website visitors will make a relevant purchase in 30 days. But the majority of […]

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Give in to Programmatic Advertising to Become Even More Powerful

What’s the difference between feeling powerless and powerful? Personal variations aside, I’m guessing that one of the biggest differentiators is the element of control. When we believe we’re in full control of a situation, our confidence in our abilities to act, to influence a particular course of action or outcome, naturally improves. We associate a […]

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Executive Profile: Jay Habegger is a believer that data is the driver for decision-making

  Jay Habegger Title: Co-founder and CEO Company: OwnerIQ Age: 49 Education: Bachelor’s degree in mathematics, University of Colorado, 1991 Residence: Scituate Among Jay Habegger’s loves at his job running OwnerIQ Inc., a digital media company based in Boston, is its unpredictability. Since its founding in 2007, OwnerIQ has grown into a firm with about $60 million in revenue and more than […]

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