Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Unlock the Possibilities of Your Website

When thinking about your digital advertising and marketing strategies, here are some hard-hitting stats for you to consider: Less than 10% of consumers are buying directly from your brand’s e-commerce channel. The vast majority (nearly 90%) will leave without making a purchase on your brand’s website. So how do you best take advantage of the […]

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Why Your DSP Isn’t Enough for Programmatic Success

Programmatic advertising and marketing technology is something that most of us are familiar with – or so we think. Sure, you might know what everyone else knows, picturing some form of the definition: technology that automates the process of buying digital media inventory. You may have also heard that programmatic comes with a slew of […]

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The Q’s Second-Party Goes Mobile at the Digiday Retail Summit

TGIF! On a similar note, a BIG THANKS to everyone for attending the Q’s Second-Party at the Digiday Retail Summit in Nashville! This time around, we took the Second-Party mobile by incorporating a fun mobile theme to the data party mix; highlighting the Q’s unique mobile capabilities. We hope all our party people had a […]

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Dealerscope asks “Is ownerIQ the New King of Data?”

Bob Scaglione, SVP of ownerIQ talks at his ‘Peer into the New Reality of Data-Sharing’ panel at CE Week 2016. “The best way to describe second-party data is to describe what it’s not,”Bob Scaglione, Senior Vice President of ownerIQ said after his panel at CE Week New York. First-party and third-party data have widely been […]

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ownerIQ Releases Second-Party Data Modeling to Scale Auto Campaigns

Here at ownerIQ, we have always been committed to utilizing second-party data modeling for achieving better scale and relevancy in advertising and marketing campaigns. When it comes to identifying, reaching and converting the best prospects for its clients, ownerIQ is consistent in its ability to develop new strategies for various campaigns and industries – one of which, in particular, […]

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