Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Newsflash: Shoppers don’t go shopping. Shoppers DO shopping.

It’s only natural that changing times bring forth changing behavior. The new digital customer journey is contributing to the already jumbled shopping process; presenting consumers with infinitely more options – enough to make just about anyone’s head spin with questions. What to buy? Where to buy? And not necessarily in that order. Shoppers are also […]


How One Retailer Increased In-Store Traffic with Second-Party Data

Brokering relationships is one of the most difficult steps in any business strategy. It’s also one of the most important and deciding stages in any collaborative initiative, with a partnership’s ability to either facilitate success or lead to ultimate failure. The biggest challenge of all, however, entails knowing just who to partner with for achieving […]


The “Value” of Third-Party Data

Hello, digital advertisers. I am a 40-49-year-old located in Quincy, MA. My interests include luxury automobiles, arts and crafts, toy collecting, and celebrity gossip. I am an avid reader of the daily newspaper. I am interested in buying baby toys, home appliances, board games, and home improvement products. I have recently chosen Verizon as my […]


Unlock the Possibilities of Your Website

When thinking about your digital advertising and marketing strategies, here are some hard-hitting stats for you to consider: Less than 10% of consumers are buying directly from your brand’s e-commerce channel. The vast majority (nearly 90%) will leave without making a purchase on your brand’s website. So how do you best take advantage of the […]


Why Your DSP Isn’t Enough for Programmatic Success

Programmatic advertising and marketing technology is something that most of us are familiar with – or so we think. Sure, you might know what everyone else knows, picturing some form of the definition: technology that automates the process of buying digital media inventory. You may have also heard that programmatic comes with a slew of […]