Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Wine improves with age. Treat it with care this holiday season. #10WeeksOfRetail

#10WeeksOfRetail More likely than not, you’ll have a good amount of wine left over after the holidays. And that’s not a bad thing. Chill it well and enjoy for days to come with ownerIQ’s giveaway of the week: 24 Bottle Capacity Koolatron Wine Cellar. Wine connoisseurs are shopping at retailers like TigerDirect this holiday season. […]

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ownerIQ Welcomes Bluestem Brands (Fingerhut and Gettington.com) as Retail Partners

ownerIQ is proud to announce the addition of Bluestem Brands, Fingerhut and Gettington.com, as retail partners. As the parent company to 16 fast-growing, dynamic, eCommerce retail brands (including Fingerhut and Gettington.com), and with over $2 billion in annual sales, Bluestem offers great national-brand merchandise with unique payment options to a wide range of customers. The […]

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The best predictor of buying behavior…

Shoppers are an unpredictable bunch. You the reader know this all too well – your buying patterns are often arbitrary, and dependent on numerous personal factors. One day you’re in the market for an Xbox One, and the next for Burt’s Bees’ baby wipes. What gives? Many advertisers and marketers believe that the best way […]

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Don’t miss a single action shot this holiday season #10WeeksOfRetail

#10WeeksOfRetail The long-awaited holidays will be over before you know it. But you’ll always have the memories, right? The versatile and high-magnification Canon PowerShot Opt Zoom HD Digital camera makes it easy to hang tight to those moments that would have otherwise quickly gotten away, all with accurate focus and clarity. Lights. Camera. Shutter. But […]

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The Secret Ingredient to Your Programmatic Advertising Initiatives

In today’s crowded advertising landscape, it’s tough to get away with being anything but programmatic. But while programmatic advertising, or the automated process of buying digital media inventory, is fast becoming an absolute necessity, it’s just as important to know what you can do to increase the value of your programmatic buying solution. There’s just […]

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