Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ’s New Technology Drives Consumers to Retail Through the Power of Second-Party Data

Geo-Weighting Goes Beyond Traditional Location Targeting Creating 3X Lift in Conversions BOSTON, MA (June 21, 2016) – ownerIQ, the leaders in second-party data; a digital marketing solution for retailers and brands, announce today the release of Geo-Weighting, an innovative technology that goes beyond traditional location targeting to reach in-market audiences at the user-level. Geo-Weighting considers users near […]


WTQ: Are YOU shopping for this summer?

Summer 2016 officially begins with the solstice on June 21, and ownerIQ’s got the data behind what you are shopping for this summer season. We’ve peered into our massive second-party data cloud to find shopping trends per location in the United States. ownerIQ’s ecosystem has over 200M+ shopping behaviors, the largest pool of shopping data […]


ownerIQ’s Data Sharing Platform: Key Updates You Need to Know

Transparent second-party data is no longer just another data segment you read about here and there. On the contrary, it’s happening now and those in the know are actually using it. Moreover, marketers and advertisers are seeing quantifiable value in their digital marketing campaigns from sharing their audience data with trusted partners of choice. Q […]


Turn Shoppers into Buyers with Second-Party Data

The world today is more interconnected, complicated, cluttered, mobile, and digital than ever. The same goes for the world of marketing. As the only constant, change is paving the way for an increasingly altered path to purchase, where at any given point, your consumers are online. There is no offline. So if you’re a retailer […]


Why Everyone Is Talking Second-Party Data

Last week, ownerIQ hosted a panel discussion at the 2016 MITX Data Summit, from Boston’s Innovation and Design Center. The summit invited top minds in the industry to share proven best practices for business success and explored the latest data strategies in the ever-changing digital marketing landscape. The Q’s session, “Why Everyone is Talking Second-Party […]