Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Breaking the Barriers of Geo-Targeting with Geo-Weighting

As a shopper, think about your path to purchase. If you’re like most consumers, you might hear about a product from a friend, research reviews on your phone or desktop, search for sales in your area, and ultimately make that purchase in-store. But look around – the pace of the world today has intensified; change […]


Mother’s Day 2016: What Did You Shop for?

Mother’s Day 2016 is a wrap! So what were we shopping for leading up to the special day? Not surprisingly, the gifts we sought out were as unique and diverse as our lovely mamas. Looking at real-time shopping interactions across The Qniverse, we’ve noticed the following behavior from the beginning of April to the week […]


When Sharing Customer Data Makes Sense

Also featured in Internet Retailer on April 27, 2016. A brand that provides retailers with customer data may sell more. I’ve got some good news and some bad news. According to Forrester Research, 50 percent of visitors coming to your website intend to buy a product within 30 days. That’s the good news. The bad […]


How to Share Your Unique Audience with Your Retailers

Product brands, this post’s for you. Oh, and it’s for your retailers, too… You may have heard about the value of allowing your retailers to access your unique website audience. But just in case, here’s a quick recap: 50% of your website visitors will make a relevant purchase in 30 days. But the majority of […]