Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Tackling Fraud…and Beyond

Data visualization, programmatic advertising, second-party data – all good stuff. As a bunch of tech marketing geeks, “The Q” can spend hours talking about these topics. So let’s switch gears and talk about something that, for obvious reasons, makes us all a little uneasy. Let’s talk about fraud. According to a recent post at Moz, […]


Headed to the 57th Annual PRO Show this weekend?

o ownerIQ will be speaking at the Photographic Research Organization’s (PRO) 57th Annual Convention and Trade Show in Jacksonville, Florida September 28th, 2015. Brandon Strauss, Director of Midmarket Sales and Connie Johnson, EVP Business Development will be hosting 2 breakout session for members. They will be joined by two of our customers Gregg Burger from […]


ownerIQ Expands Auto Offering by Welcoming U.S. Auto Parts

OwnerIQ now has direct access to the U.S. Auto Parts audience. U.S. Auto Parts sees over 7MM active shoppers every month and over 75% of users identify the vehicle they own or that they are looking to purchase while shopping. U.S. Auto Parts is a top 100 eRetailer specializing in aftermarket auto parts and accessories. With over 10,000 […]