Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Achieve Transparent Data Sharing with ownerIQ’s CoEx

At ownerIQ, data is kinda a big deal. So big, in fact, that we pride ourselves on having exclusive access to over 1 billion online shopping behaviors each month from retailers, brands, and e-commmerce websites. And not to pat ourselves on the back, but our data’s also wicked smaht. In sum, we’re the proud owner […]

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Week 9: Ready, set, LAUNCH into the Qniverse this holiday season.

#10WeeksOfRetail This week, ownerIQ’s countdown to the holidays promotion is going clean – helping you to tidy up for that perfect holiday gathering with the iRobot Braava Hard Surface Floor Cleaner. You’ll finally impress your perpetually early guests by keeping those pesky dust balls out of sight. Home entertainment and appliance shoppers are shopping at retailers like […]

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What Do Your Shopping Patterns Say about You?

You’ve heard this before: You are what you eat. The many of us left nauseated after watching Super Size Me (a documentary in which one brave and healthy man committed to eating solely from McDonalds for 30 days!), know that this saying, in many ways, is valid. The same goes for the many other attributes […]

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Welcome to the 2nd party!

FutureM Recap: Breaking Down Brands Sharing Data This week, ownerIQ’s SVP of Marketing Steve Ustaris spoke at the FutureM conference presenting one of the industry’s hottest topic: second-party data. FutureM, viewed as the “must-attend event for discovering what’s next, bringing together marketing and technology innovators to contemplate and celebrate the future of Marketing,” is the […]

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VRRB Media Officially Launches Digital Media Network Powered By ownerIQ Partnership

First of its kind platform allows brands and properties unprecedented targeting to the arts and cultural consumer NEW YORK (October 7, 2015) – VRRB Media (pronounced ‘verb’) and ownerIQ, the leading programmatic advertising solution, have partnered to launch a new media network for advertisers seeking the highly coveted cultural consumer. VRRB media is the first […]

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