Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Part 3 – What does your DATA bring to the party

Talking third-party data – otherwise known as everyone’s data. The last – and in our opinion, quite possibly least – data segment is third-party data. But we’ll let you be the judge. Third-party data is aggregated through various external platforms and websites, and provided by numerous providers. This data set can be especially useful for […]

Read


ownerIQ Announces Two Significant Promotions: Steve Ustaris in Marketing and Michael Chass in Media Solutions

ownerIQ Announces Two Significant Promotions: Steve Ustaris in Marketing and Michael Chass in Media Solutions  Leader in second party data starts 2016 with the promotion of two executive team members BOSTON, MA – (February 9, 2016) – ownerIQ, the programmatic solution for retailers and product brands and leader in second-party data, announced today the promotion […]

Read


ownerIQ’s Data Insights: The Big Game

Drumroll, please…The Big Game is coming to a home theater near you in just a few days! So unless you’re lucky enough to have a seat waiting for you at Levi’s Stadium in Santa Clara, CA, we’ll see you couch-side, favorite beverage in hand, rooting for (enter Broncos or Panthers here) to win the coveted […]

Read


WTQ: ownerIQ Reveals 2016 Resolutions Data

2015 is so last year. Good thing we still have our resolutions, right? But New Year’s resolutions are a funny thing – they’re always kicked off on a hopeful – positive – note. And then time happens. Life happens. And sooner or later, you find those promising resolutions under your bed, lost in a dusty […]

Read


Part 2 – What does your DATA bring to the party

The data party gets interesting… First-party data rocks, we know that – so imagine having access to someone else’s first-party data, therefore significantly expanding your outreach possibilities. Let’s break it down: You establish a relationship with a participating first-party partner (such as a vendor, retailer or publisher), and voilà…you have access to their quality first-party […]

Read