Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Give in to Programmatic Advertising to Become Even More Powerful

What’s the difference between feeling powerless and powerful? Personal variations aside, I’m guessing that one of the biggest differentiators is the element of control. When we believe we’re in full control of a situation, our confidence in our abilities to act, to influence a particular course of action or outcome, naturally improves. We associate a […]


Executive Profile: Jay Habegger is a believer that data is the driver for decision-making

  Jay Habegger Title: Co-founder and CEO Company: OwnerIQ Age: 49 Education: Bachelor’s degree in mathematics, University of Colorado, 1991 Residence: Scituate Among Jay Habegger’s loves at his job running OwnerIQ Inc., a digital media company based in Boston, is its unpredictability. Since its founding in 2007, OwnerIQ has grown into a firm with about $60 million in revenue and more than […]


ownerIQ Launches Duress Shopper, a New Media Product Powered by Second-Party Data

Reaching shoppers at moments in need with transparent second-party data BOSTON, MA (April 20, 2016) – ownerIQ, the leaders in second-party data; announced today the release of Duress Shopper, a new programmatic solution which helps advertisers identify consumers actively searching for product support and service information in an effort to convert them into new purchasers […]


Let’s Get Real (Transparent) – Find More Buyers with Second-Party Data

We’re all shoppers. Likewise, we’re all buyers. The difference between these two self-identifying nouns seems minuscule; buyers complete the act of making a purchase, whereas shoppers are really both, buyers and browsers. This seemingly small difference is at the heart of what advertisers and marketers all over the world spend their days ruminating over – […]


How to Become a Programmatic Pro

As featured in Inc.com, Steve Ustaris, ownerIQ CMO, shares his insights on how to build a successful programmatic strategy. What drew your interest in marketing technology, and specifically programmatic? I started working at the media agency, Carat, in 1999-2000. Back then, I was assigned to the AOL ISP campaign, so you can say I was […]