Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The 2015 #10WeeksOfRetail Recap

2015, we’re calling it what it was – The Q’s best year ever! As for our annual Countdown to the Holidays campaign…well, it just keeps getting better. In 2015, ownerIQ’s #10WeeksOfRetail giveaway campaign proved to be a true gifting success, with $1 going to Toys for Tots for every entry we received – so we […]


owneriq’s Successful Integration with Liverail, a Facebook Company

We are excited to share our latest integration with the LiveRail ad exchange, a Facebook company, adding even greater scale to our video channel. “The Q” is always on the lookout for new ways to increase the value of our programmatic campaigns; expanding audience reach for advertisers targeting our retailer and brand partners, and the addition […]


Advertise differently: All your efforts, in perfect harmony

Today’s consumers are everywhere. Buyers are shopping online, in-store, on mobile…or wherever it’s most convenient at given time. But there are many advertisers out there whose tactics are grounded in a single medium approach – focusing most of their marketing efforts on either e-commerce or in-store. Big mistake. It’s time to see this chasm from […]


WTQ? Not your average shopping insights

You’ve seen this before: “More shoppers are using mobile!” “Cyber Monday drives traffic by X percent across online sites!” “X percent will use their phone to make a holiday purchase.” Earth-shattering stuff, right? If you’re like us, you’re sick of the same old shopping insights. That’s why “The Q” has created a quick guide of […]


ownerIQ’s Best Year Ever 2 0 1 5

2015 was quite the year for The Q, we gathered all of our successes into this infographic of greatest hits throughout the year, enjoy! And, cheers to an even brighter 2016!