Introducing ‘Featured Audiences’ in CoEx’s Data Marketplace

As we continue to make transparency and choice our priority, we are introducing a new update within our Data Marketplace that will make discovering relevant audiences faster and easier than ever. Our new ‘Featured Audiences’ badge will showcase the latest and most relevant audiences at any given time within CoEx. Any audience with the ‘Featured […]

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Google Play Store URLs Create Challenges for Brand Safety on EBDA Opportunities

ownerIQ recently identified and reported an issue to Google that we wanted to communicate out as a general PSA to peers and advertisers buying programmatically so they are aware. Specifically the issue in Google’s header bidding alternative, called exchange bidding dynamic allocation (EBDA) results in a brand safety risk for advertisers across at least 6 […]

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Black Friday and Cyber Monday Insights & Top Products Sold

It’s no surprise that Black Friday and Cyber Monday are known as the biggest shopping days of the year. This year, predictions of “Black November” are emerging with a whole month of deals for early holiday shoppers as well as “Cyber Week” deals being extended past traditional Cyber Monday. Each year, shopping starts earlier and earlier and […]

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ownerIQ Ranked Number 464 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™

ownerIQ Ranked Number 464 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™ Attributes 156% Percent Revenue Growth to Increased Need for Transparent Data Economies Boston, MA November 9, 2017 — ownerIQ today announced it ranked 464 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, […]

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Frequency Capping: Not All Consumers Are Created Equal

There is no denying the media marketplace is over saturated. Due to the multitude of content and advertising clutter, consumers today are engaged with media through the entire day. Brands actually need to be seen over and over and over again in order for consumers to notice AND remember them. The brands who get remembered […]

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