Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

TechConnect Live from CES 2016: ownerIQ

Bob Scaglione, ownerIQ’s SVP Strategic Channel Development talks second-party data and what sets ownerIQ apart LIVE from CES 2016! Bob gives a deep dive into the differences between first, second and third-party data and how retailers and product brands can take advantage for their digital marketing efforts. Bob mentions examples including LG and HHgregg who are […]


CoEx: Growth, Ease-of-Use, Speed – Oh, My!

There’s no doubting ownerIQ’s list of impressive achievements leading up to 2016 – the proof is in the pudding. Equally as notable is all the hard work behind the scenes that’s responsible for the continual enhancement of The Q’s CoEx platform, at the center of our Qniverse, or the glue that binds over 550 retailers […]


The 2015 #10WeeksOfRetail Recap

2015, we’re calling it what it was – The Q’s best year ever! As for our annual Countdown to the Holidays campaign…well, it just keeps getting better. In 2015, ownerIQ’s #10WeeksOfRetail giveaway campaign proved to be a true gifting success, with $1 going to Toys for Tots for every entry we received – so we […]


owneriq’s Successful Integration with Liverail, a Facebook Company

We are excited to share our latest integration with the LiveRail ad exchange, a Facebook company, adding even greater scale to our video channel. “The Q” is always on the lookout for new ways to increase the value of our programmatic campaigns; expanding audience reach for advertisers targeting our retailer and brand partners, and the addition […]


Advertise differently: All your efforts, in perfect harmony

Today’s consumers are everywhere. Buyers are shopping online, in-store, on mobile…or wherever it’s most convenient at given time. But there are many advertisers out there whose tactics are grounded in a single medium approach – focusing most of their marketing efforts on either e-commerce or in-store. Big mistake. It’s time to see this chasm from […]