Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

How Big Data Has Strengthened Shopper Insights and Analysis

As the use of “big data” increases in the marketplace, the need for more advanced data visualization tools has followed suit.  Without a way to interpret the complexity of this data, how can one truly use this information to its full potential?  In the advertising industry, this data evolution is upping client’s expectations for campaign […]


Join us at SIA: Competing in the Digital Marketing Landscape

We’re excited to announce that we will be giving an educational seminar at the SIA Snow Show on Thursday, January 29th.  The SnowSports Industries America Snow Show (SIA) 2015 is the snow sports industries biggest trade show held in Denver, CO each year. Jay Habegger, OwnerIQ CEO and  Connie Johnson, EVP Business Development will be co-presenting on how to compete in today’s digital marketing […]


OwnerIQ 2014 Year in Review

This was another exciting year for OwnerIQ, being named one of the hottest tech firms to watch in 2014.  We will continue to lead the industry as the best programmatic solution to support the retail ecosystem. We’re counting down to 2015 by recapping our finest moments over the last year… View the full OwnerIQ 2014 […]


Improve Holiday Conversions with Product Support Content

With holiday shopping season in full swing, online retailers should evaluate their online product support in order to maximize sell-through. The data showing the need for online retailers to provide shoppers with content-based support early in the path to purchase is overwhelming. According to a research conducted by integrated marketing firm AMP Agency, consumers look […]


The New ‘Co-op’ Isn’t Retail Ad Budgets, It’s Audience Data

OwnerIQ was featured in MediaPost on December 5th, discussing their audience data and the 1,000 permission based exchanges between 570 national and retail consumer brands in the first-off-its-kind CoEx platform. “OwnerIQ has cleared more than 1,000 exchanges between 570 national and retail consumer brands. What makes it work, says OwnerIQ Founder and CEO Jay Habegger, […]