Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The best predictor of buying behavior…

Shoppers are an unpredictable bunch. You the reader know this all too well – your buying patterns are often arbitrary, and dependent on numerous personal factors. One day you’re in the market for an Xbox One, and the next for Burt’s Bees’ baby wipes. What gives? Many advertisers and marketers believe that the best way […]


Don’t miss a single action shot this holiday season #10WeeksOfRetail

#10WeeksOfRetail The long-awaited holidays will be over before you know it. But you’ll always have the memories, right? The versatile and high-magnification Canon PowerShot Opt Zoom HD Digital camera makes it easy to hang tight to those moments that would have otherwise quickly gotten away, all with accurate focus and clarity. Lights. Camera. Shutter. But […]


The Secret Ingredient to Your Programmatic Advertising Initiatives

In today’s crowded advertising landscape, it’s tough to get away with being anything but programmatic. But while programmatic advertising, or the automated process of buying digital media inventory, is fast becoming an absolute necessity, it’s just as important to know what you can do to increase the value of your programmatic buying solution. There’s just […]


The 2016 Forrester Predictions are in!

ownerIQ was cited in Forrester’s November 2015 Predictions 2016: Media’s Unbundling Accelerates report “Audience First-Party Data Emerges As A Strategic Asset: “Data co-ops” with retailers and publishers become mainstream.  “…..advertisers will embrace “data co-ops” deals with retailers and publishers. By using solutions like ownerIQ … advertisers will have the opportunity to go beyond their first-party data and third-party segments to see the browse, cart, […]


What’s on your must-watch list this holiday season? #10WeeksOfRetail

#10WeeksOfRetail Sometimes all you need at the end of a busy holiday season is a night (or two or three) of pure relaxation. With this week’s countdown to the holidays giveaway, ownerIQ’s clearing your way to a theater-like experience from the comfort of your own bed. Snuggle in, grab some popcorn, and enjoy some of […]