Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

How Should I Be Utilizing Facebook’s Exchange?

Ever since Facebook rolled out its exchange (FBX) back in 2012, there has been confusion about how marketers can best utilize it for their digital campaigns. I believe that the source of this issue is that people associate Facebook with social media, and therefore assume that running ads on FBX should be treated as a […]

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Welcome to the Qniverse!

You may have noticed a few changes around here. Well, you’re right the Q got a makeover recently. We are thrilled to announce our refreshed brand at ownerIQ and officially welcome you to the Qniverse! What the heck is the Qniverse, you ask? Good question. The Qniverse is our ecosystem where retailers and brands interact, share audiences, and data for better […]

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Print newspaper readership continues it’s strong decline, local advertisers quickly moving to digital.

Traditional media outlets like print newspapers are a thing of the past. In fact, according to a recent study highlighted by Fortune*, over the last four years, print newspaper readership has dropped 25%. The same research study also highlights that over the past four years internet media consumption has increased by 105%. The average person […]

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Heading to Nationwide next week in Las Vegas?

We will be speaking at Nationwide Buying Group’s PrimeTime show in Las Vegas on August 3rd at 9:30AM. Brandon Strauss, Director of Midmarket Sales will be hosting a “Prime Time University” Session called: How to Compete in Today’s Digital Marketing Landscape. In this session, Brandon will educate and empower Nationwide’s specialty appliance retailers to compete with […]

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New Dashboard Released for Brand Audience Partners

We have recently released a new dashboard in our cooperative audience-sharing platform, (CoEx) for brand audience partners participating in our Vendor Targeted Marketing program (VTM).  Brand partners in the program are creating a marketing opportunity for their retailers to drive greater sell-through of their brand in their retail channel.  The new dashboard is custom to each brand […]

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