Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Last Chance: 12 Weeks of Retail Giveaway

This week marks the final chance to enter into the 12 weeks of retail from OwnerIQ. On the twelfth week of retail we’re gifting to you a Wine Enthusiast Silent 12-Bottle Touchscreen Wine Refrigerator from Kohl’s. Our retail shoppers spent over $1.4B online last year shopping at Kohl’s and this is a fun way to say thank you before […]


OwnerIQ named 2014 Editors’ Choice by Shopper Marketing Magazine

The OwnerIQ team is proud to announce that we were recognized at the 2014 Shopper Marketing Conference & Expo as one of the most innovative solutions in the industry. Every year thousands of marketing, agency, and retail professionals come together for 3 days during this expo to learn new tactics to reach, engage and influence […]


Measuring Advertising Impact at Retail Doesn’t Have to be so Hard

If you’re responsible for marketing a brand that receives most of its product sales through retail channels, then you’re probably tired of banging your head against the wall while trying to figure out how to understand your advertising’s impact on retail shoppers.  Without spending tens of thousands of dollars, brands are often blind when it […]


It’s the most wonderful tiiiiiiiime of the year….

The 12 Weeks of Retail have officially begun!  For the next 12 weeks leading up to the start of the Q4 holidays, OwnerIQ will be giving away a new prize every week.  Each week’s prize will appeal to a different type of holiday retail shopper, and all of the prizes are available for purchase at […]