Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Practical Innovation in Digital Media. It Starts with YOU

Change can make some of us uneasy. Scratch that, it can make most of us uneasy. But change is also inevitable – not to mention necessary if we’re looking to achieve any sort of progress – so we must do our best to inspire positive change. Positive change occurs when someone or something is impacted […]


Empty holiday resolutions beware…#10WeeksOfRetail

#10WeeksOfRetail This week, ownerIQ’s countdown to the holidays giveaway is keeping you healthy — and what’s more important than that!? Acer Liquid Leap Fitness Tracker is so intelligent and stylish, you’ll have a difficult time rejecting its power. Commit to staying fit this holiday season while still indulging in all of those delicious cranberry pies […]


ownerIQ Welcomes Nine West as a Retail Partner

ownerIQ is proud to announce the addition of Nine West as a retail partner. The addition of Nine West rounds out our women’s fashion, footwear and accessories bundle, giving ownerIQ the largest footwear audience online! Nine West was founded in New York City in 1978, Nine West has been at the intersection of fashion-chic style […]


Closing the Loop on Measuring Your Retail Outcomes

You’re always in the middle of something, we get it – and so we thank you (truly) for taking the time to check out this blog. And because we’re always pressed for something, be it time or information, let us start off by asking you two very simple questions that will require zero strenuous effort: […]


Keep your holiday party rockin’ with #10WeeksOfRetail

#10WeeksOfRetail If you haven’t yet participated in ownerIQ’s holiday countdown giveaway, here’s your chance! We still have six super cool giveaways left from the retailers and brands coexisting in the Qniverse. This holiday season, rock the party with your favorite holiday classics. Partake in a seamless (and wireless!) listening experience with your family and friends to […]