Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Welcomes Nine West as a Retail Partner

ownerIQ is proud to announce the addition of Nine West as a retail partner. The addition of Nine West rounds out our women’s fashion, footwear and accessories bundle, giving ownerIQ the largest footwear audience online! Nine West was founded in New York City in 1978, Nine West has been at the intersection of fashion-chic style […]


Closing the Loop on Measuring Your Retail Outcomes

You’re always in the middle of something, we get it – and so we thank you (truly) for taking the time to check out this blog. And because we’re always pressed for something, be it time or information, let us start off by asking you two very simple questions that will require zero strenuous effort: […]


Keep your holiday party rockin’ with #10WeeksOfRetail

#10WeeksOfRetail If you haven’t yet participated in ownerIQ’s holiday countdown giveaway, here’s your chance! We still have six super cool giveaways left from the retailers and brands coexisting in the Qniverse. This holiday season, rock the party with your favorite holiday classics. Partake in a seamless (and wireless!) listening experience with your family and friends to […]


Monoprice and BuyDig Strengthen ownerIQ’s Tech-savvy Audience Reach

We’re very excited to announce the addition of online Consumer Electronics giants Monoprice and Buydig to our family of retail partners. Boasting a combined 2.5 million active shoppers each month, the addition of these eCommerce staples strengthens an already robust network of tech-savvy retail shoppers that can be accessed in the Qniverse. Originally known as […]


Tune in. Win. Repeat. #10WeeksOfRetail

#10WeeksOfRetail Let’s face it – holiday season can be overwhelming. ownerIQ’s countdown to the holidays is reducing your shopping anxiety a with pre-created wish list of 10 must-have gifts from the retailers and brands coexisting in the Qniverse This week, unwind to your favorite tunes before heading out to shop some more with the legendary […]