Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

CE Week TV 2014: OwnerIQ and Programmatic Buying

Advertisers are always looking for more effective ways to target the right audiences. Pitching things to people who’ll never buy those items is a waste of everyone’s time. OwnerIQ is working to make targeted marketing smarter and more effective so you just see ads for things you actually may purchase.


Mediapost and OwnerIQ Launch RTB500

In May of 2012, OwnerIQ’s CEO, Jay Habegger sat down with the editor of Mediapost, Joe Mandese to discuss to the online media industry and how concepts like real-time bidding and programmatic were like the financial markets. “But unlike the financial markets, there were no real-time indexes to reflect the results of real-time auctions,” adds […]


If you want to drive new customers from your programmatic buys, fix your measurement

In a recent survey OwnerIQ conducted of media buyers, 70% of respondents said that they believe that many programmatic buying solutions claim that they are targeting unique audiences when in reality all they are really doing is re-targeting (i.e. – hitting consumers who have previously and recently visited the advertiser’s website). In other words, programmatic […]


OwnerIQ in the New York Times

“These Ad Stars Know All About Ads”: “An online advertising company called OwnerIQ is featuring employees of media agencies in its campaign. So far, more than two dozen who work in four big markets — Boston, Chicago, New York and Los Angeles — have agreed to be part of the campaign.” To read the entire […]


Jay Habegger and OwnerIQ featured in Boston Business Journal

Our CEO, Jay Habegger, is featured in the digital version of the Boston Business Journal this am (click here to read). The print version will be out on a later date. In the piece, Jay describes the concept of Ownership Targeting and this new idea of brands using their web visitors as media. The piece […]