Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

If you want to drive new customers from your programmatic buys, fix your measurement

In a recent survey OwnerIQ conducted of media buyers, 70% of respondents said that they believe that many programmatic buying solutions claim that they are targeting unique audiences when in reality all they are really doing is re-targeting (i.e. – hitting consumers who have previously and recently visited the advertiser’s website). In other words, programmatic […]

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OwnerIQ in the New York Times

“These Ad Stars Know All About Ads”: “An online advertising company called OwnerIQ is featuring employees of media agencies in its campaign. So far, more than two dozen who work in four big markets — Boston, Chicago, New York and Los Angeles — have agreed to be part of the campaign.” To read the entire […]

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Jay Habegger and OwnerIQ featured in Boston Business Journal

Our CEO, Jay Habegger, is featured in the digital version of the Boston Business Journal this am (click here to read). The print version will be out on a later date. In the piece, Jay describes the concept of Ownership Targeting and this new idea of brands using their web visitors as media. The piece […]

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OwnerIQ at iStrategy Conference

OwnerIQ was a featured exhibitor at the iStrategy Conference in Chicago on October 9-10. iStrategy is a global event that occurs in top cities around the world twice a year. It focuses on “all digital media channels and online business models,” and is heavily attended by high-level marketing, brand, media, and creative executives for top […]

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OwnerIQ at Ad Club’s Lures of Retail

OwnerIQ co-sponsored The Ad Club of Boston’s Lures of Retail on June 26. The afternoon summit featured speakers from eMarketer, New Balance, Joss & Main, and Yahoo. Attendees agreed this was a fantastic event for discussing the many issues being faced by retailers today. Some of the major themes of the day included in-store brand […]

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