Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Welcome to the 2nd party: ownerIQ speaking at FutureM

The Q is excited to announce that we will be speaking at FutureM Boston on Tuesday, October 6th at 11:45AM. Recently, named one of the “Must Attend Marketing Conferences for Leaders” by Forbes, the event is celebrating its 6th year – FutureM brings together marketing and technology innovators for 3 days to contemplate and celebrate the […]


10 Weeks of Retail. 10 Must-have Gifts.

The Countdown is on…10 Weeks of Retail, 10 Must-Have Gifts This year, ownerIQ is counting down to the holidays by giving away 10 must-have gifts from the retailers and brands coexisting in the Qniverse.  Watch the below video to learn how you can score one of our 10 great gifts. Starting October 6th, a lucky winner […]


Tackling Fraud…and Beyond

Data visualization, programmatic advertising, second-party data – all good stuff. As a bunch of tech marketing geeks, “The Q” can spend hours talking about these topics. So let’s switch gears and talk about something that, for obvious reasons, makes us all a little uneasy. Let’s talk about fraud. According to a recent post at Moz, […]