Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

OwnerIQ Attends 15th Annual CEA CEO Summit

by Michael Chass I was honored to represent OwnerIQ at the 15th Annual Consumer Electronics Association’s CEO Summit. The CEO Summit is an invitation only gathering of top consumer electronics retailers and manufacturers providing a rare opportunity to network in an executive-only environment, garner insight helpful to an individual’s business and focus on the issues […]


Jay Habegger writes for AdAge.com

“Online retail, by its very definition, exists so that companies can sell products and turn a profit on those sales. The model has grown steadily over the past decade as consumers become increasingly comfortable purchasing goods online. But savvier online retailers aren’t merely consumer-facing stores anymore; they’re evolving into media companies that can sell advertising […]


Jay Habegger on Cover of AdAge.com

OwnerIQ CEO Jay Habegger is currently featured on the cover of AdAge.com for his article “Why Amazon is About to Become a Force in Online Advertising”. “Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party […]


OwnerIQ’s Michael Chass Featured in CEA Newsline

Our very own Michael Chass is currently featured in CEA’s Vision Magazine. His member profile gives an outline of his career and a description of what he does here at OwnerIQ. “Two-thirds of all consumers use an online resource as a step in the path to purchase”. Read the full article here.


OwnerIQ Named One of iMedia Connection’s “5 New and Powerful Targeting Methods”

On June 13th, OwnerIQ was included in Jim Nichols’ outline of 5 new and powerful targeting methods on imediaconnection.com “Another interesting approach comes from OwnerIQ, which calls its model “owner targeting.” The company collects data on user actions that demonstrate product ownership to deliver prospects with highly probable interest in categories, brands, and interests. Then […]