It’s still summer but any seasoned marketer knows that means holiday campaign planning is in full swing. What you may not know is that OwnerIQ’s retail and brand audiences are top destinations to reach active holiday gift givers and shoppers. According to google, last year (2014) was the most connected holiday season ever. Shoppers reported spending […]
The August issue of Shopper Marketing Magazine, out today from Path to Purchase Institute names the top Digital Shopper Marketing solutions. Check out the digital version of the magazine here. Two of our recent partners, have been named in the ecosystem as well, congratulations to News America Marketing and RSi. All solutions were picked by Shopper […]
Ever since Facebook rolled out its exchange (FBX) back in 2012, there has been confusion about how marketers can best utilize it for their digital campaigns. I believe that the source of this issue is that people associate Facebook with social media, and therefore assume that running ads on FBX should be treated as a […]
You may have noticed a few changes around here. Well, you’re right the Q got a makeover recently. We are thrilled to announce our refreshed brand at ownerIQ and officially welcome you to the Qniverse! What the heck is the Qniverse, you ask? Good question. The Qniverse is our ecosystem where retailers and brands interact, share audiences, and data for better […]
Print newspaper readership continues it’s strong decline, local advertisers quickly moving to digital.
Traditional media outlets like print newspapers are a thing of the past. In fact, according to a recent study highlighted by Fortune*, over the last four years, print newspaper readership has dropped 25%. The same research study also highlights that over the past four years internet media consumption has increased by 105%. The average person […]