Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Why aren’t more ROI advertisers switching to dCPM?

In a fast paced, ever changing digital media environment the demand for transparency, efficiency, and scalability in digital media campaigns is constant. Rightfully so, advertisers are becoming increasingly more involved in the details of their media campaigns demanding to know what percent of their budgets are being spent on raw media, on data, and other […]

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ownerIQ Selected as a 2017 MITX Award Finalist

ownerIQ is being recognized for outstanding achievement and has been selected as a finalist in the Best Use of Big Data category for The 21st Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards celebrate the innovation and creativity thriving here in New England. Since 1996 the MITX Awards have […]

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Your (New) Buzzworthy Digital Marketing Cheat Sheet

Marketing and advertising are fluid, complex, and transitory subjects. And if you live and breathe all things digital marketing, it’s all the more imperative for you to keep up and transform according to the times. So what’s all the buzz about now? Sometimes it’s hard to keep up. We’re here to help and breaking down some […]

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CoEx Feature Updates: Your April Checklist

At ownerIQ, we recognize the need to always, always stay innovative. CoEx, ownerIQ’s second-party data marketplace, powers today’s largest transparent data economy, and in doing so strives to ensure users are able to tend to all things audience data seamlessly. Sharing and activating your first-party data with marketing partners of choice? Check. Making readily available […]

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K2 Taps ownerIQ to Execute Their Second-Party Data Strategy

Outdoor and Sporting Company to Support Retail Channel through Data-driven Marketing Strategy Boston, April 18, 2017 – ownerIQ, the leaders in second-party data, announced today that the K2 Skis brand is now part of their transparent data marketplace; the brand includes K2 Skis, K2 Snowboarding, Ride Snowboards, Line Skis, and Full Tilt Boots. K2 was […]

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