Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

How ownerIQ is setting Brands, Retailers and Advertisers up for Creative Success

You already know ownerIQ is changing the way retailers, brands, and marketers view and access data for digital advertising… but did you know ownerIQ has a robust in-house Creative Services team that can maximize the performance of those digital advertisements with standout, data driven creative solutions? When couples with our turnkey creative capabilities, our unique […]


Leverage over 45 self-service features in CoEx!

DID YOU KNOW that ownerIQ’s advertising customers can leverage over 45 self-serve features in our CoEx platform today! These features include participating in our Data Marketplace, launching and optimizing campaigns, and accessing audience and campaign reporting. Our self-serve customers still get access to our world class service organization to help them become experts on using CoEx […]


Is your target audience conversion ready?

How do you know your target audience is conversion ready? Every programmatic solution has their own scoring algorithm, using thousands of data pinpoints to determine when to bid on an ad in an exchange. The truth is, the number of pinpoints companies claim to process is traditionally quite exaggerated. Relevant and impactful data that influences […]


ownerIQ Welcomes G2 Crowd as a Data Partner!

ownerIQ is proud to announce G2 Crowd as a new Data Partner. With the addition of G2 Crowd, ownerIQ continues to add to the largest network of active online shoppers. G2 Crowd is the world’s leading business solution review platform, helping companies assess what’s best for their business. G2 Crowd empowers business buying decisions by […]