Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Welcomes Walgreens as a Retail Partner

ownerIQ Welcomes Walgreens as a Retail Partner! ownerIQ is proud to announce Walgreens as a new retail partner. With the addition of Walgreens, ownerIQ continues to add to the largest network of active online shoppers. Walgreens is the second largest pharmacy store chain in the United States and interacts with 10 million customers in store and online […]


Why Using Online Shopping Behavioral Data Is the Best Way To Target Ads And How Amazon Can Better Serve Marketers

Amazon Advertising has been getting a lot of attention recently with the Wall Street Journal calling them the “Sleeping Giant”, and the main contender to break into the digital advertising duopoly for ad spend with Google and Facebook because it has the “world’s best data on what we buy.” Why? It’s explicit shopping and purchasing data!  […]


How ownerIQ is setting Brands, Retailers and Advertisers up for Creative Success

You already know ownerIQ is changing the way retailers, brands, and marketers view and access data for digital advertising… but did you know ownerIQ has a robust in-house Creative Services team that can maximize the performance of those digital advertisements with standout, data driven creative solutions? When couples with our turnkey creative capabilities, our unique […]


Leverage over 45 self-service features in CoEx!

DID YOU KNOW that ownerIQ’s advertising customers can leverage over 45 self-serve features in our CoEx platform today! These features include participating in our Data Marketplace, launching and optimizing campaigns, and accessing audience and campaign reporting. Our self-serve customers still get access to our world class service organization to help them become experts on using CoEx […]