Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The Correct Way To Use Product Manuals To Improve Search Marketing

Since product support influences sales, OwnerIQ may have some data that search marketers should see. The company’s site, ManualsOnline, maintains manuals for 650,000 products from hundreds of top brands. Consumers who are looking for more information about a product, but can’t find that darn manual, can go there. The data provides insight into what consumers search […]


OwnerIQ Reports Most Successful Q1 in Company History, and Expands Retailer Business by 87% year-over-year

Company gains momentum in marketplace and sees continued growth in all areas BOSTON, MA – (MAY 18, 2015) – OwnerIQ, the leading digital marketing solution for retailers and brands reports Q1 2015 as the most successful quarter in company history. The company’s first quarter saw a 60% bookings growth rate year-over-year while continuing to improve […]


ManualsOnline Launches New Website in Response to Changing Consumer Landscape

ManualsOnline part of OwnerIQ’s robust suite of solutions and services for retailers to more effectively reach their shoppers across all devices, reports 300% growth in visits from mobile devices and launches new website. Read the full press release here. ManualsOnline Launches New Website in Response to Changing Consumer Landscape OwnerIQ expects mobile visitors to surpass 50% of traffic […]


OwnerIQ Hosts Audience Data Panel at iMedia Commerce Summit

This week OwnerIQ hosted a panel at the iMedia Commerce Summit with H.H.Gregg and Rosetta Marketing to discuss How Retailers & Consumer Brands Are Collaborating to Drive Business Results With Audience Data. The panel discussed the newest form of data targeting: second party data and the benefits for retailers and brands. The group, led by Bob Scaglione, SVP […]


What’s Next for Agency Trading Desks?

By Bill Santare, Client Strategist, Owneriq Publicis Groupe’s recent announcement that they essentially disbanded their programmatic trading desk, Vikaki, has marketers wondering about how this impacts the future of the agency trading desk model. Will other agency trading desks be able to continue operating as they are, or is the beginning of a trend? What […]