A few of the OwnerIQ staff attended the most recent CMO Collective on April 17 in Chicago. The agenda featured well-known brands and big players in the retail industry, including Kraft, IBM, United Airlines, and Unilever. Our own CEO Jay Habegger cohosted a presentation with U.S. Cellullar’s VP of Marketing David Kimbell on the future […]
“ABT and Crutchfield figure out how to boost the power of display ads”: Only about one in a thousand online display ads leads a consumer to click, but consumer electronics retailers Abt Electronics and Crutchfield say they’re boosting display ad click-throughs and conversion rates via “retargeted” marketing that’s triggered by consumers’ visits to manufacturers’ web […]
“How to leverage new online advertising strategies”: Brick and mortar retailers are in a fight for their lives. The consumer path-to-purchase has migrated online, with Internet retailers benefiting to the detriment of traditional retailers who struggle to match the price points of their online competitors while their physical stores drag down margins. It makes you […]
“Amazon’s Approach to Advertising Might Work, But It’s Not for Every Retailer”: “The Retail Giant Is Leveraging Brand Equity and Hiring a Big Sales Force, While Others Will Choose to Outsource.” read the full article here.
Our CEO Jay Habegger answered questions on the acquisition and its impact on OwnerIQ in AdExchanger. AdExchanger.com: What was the trigger for the transaction? Is this about tech or clients? In the ad tech marketplace OwnerIQ is known for ownership targeting, an advertising solution that enables marketers to target online consumers based on the products […]