Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they’re looking beyond the brick-and-mortar store walls to execute them. Find out why digital shopper marketers are leveraging programmatic buying techniques that can: Ensure 100% accuracy in reaching specific retail shoppers at scale Dominate share of voice among retail shoppers in […]
Hundreds of top manufacturers and their retailers are reporting OwnerIQ’s Vendor Targeted Marketing (VTM) to be their most effective form of digital marketing with increased in-store foot traffic and increased sales as high as 4x! Check out our new VTM Infographic to see why. View Full Infographic Here
Article originally posted to Business 2 Business Comminuty on July 18th, 2014 (http://www.business2community.com/leadership/things-new-cmo-needs-know-often-doesnt-0947513#!bjOZc5) You put in your time, worked hard and you’re now a CMO. Good for you, now get to work. No, seriously, get to work! Your plate is already full. Back in the day a CMO was responsible for things like brand identity, […]
Article originally posted to Retailing Today on July 16th, 2014 (http://www.retailingtoday.com/article/new-age-shopper-marketing) The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master. Technology continues to reshape the way retailers and brands connect with current and prospective customers, especially […]
Advertisers are always looking for more effective ways to target the right audiences. Pitching things to people who’ll never buy those items is a waste of everyone’s time. OwnerIQ is working to make targeted marketing smarter and more effective so you just see ads for things you actually may purchase.