On December 27th, 2011, Jay Habegger spoke on Minnesota Public Radio. “I see it as being a somewhat under-the-radar trend for the next couple of years,” he said. But in three to five years, the ad industry will wake up and say, “Oh my gosh, some significant percentage of the digital spend is now being […]
by Michael Chass I was honored to represent OwnerIQ at the 15th Annual Consumer Electronics Association’s CEO Summit. The CEO Summit is an invitation only gathering of top consumer electronics retailers and manufacturers providing a rare opportunity to network in an executive-only environment, garner insight helpful to an individual’s business and focus on the issues […]
“Online retail, by its very definition, exists so that companies can sell products and turn a profit on those sales. The model has grown steadily over the past decade as consumers become increasingly comfortable purchasing goods online. But savvier online retailers aren’t merely consumer-facing stores anymore; they’re evolving into media companies that can sell advertising […]
OwnerIQ CEO Jay Habegger is currently featured on the cover of AdAge.com for his article “Why Amazon is About to Become a Force in Online Advertising”. “Amazon flew under the radar in late June when it announced it was entering the world of advertising by using its consumer data to deliver targeted advertising on third-party […]
Our very own Michael Chass is currently featured in CEA’s Vision Magazine. His member profile gives an outline of his career and a description of what he does here at OwnerIQ. “Two-thirds of all consumers use an online resource as a step in the path to purchase”. Read the full article here.